Who should attend
- Marketing professionals looking for an update and to gain a deeper understanding of digital marketing channels in order to be able to maximize profit and boost their career.
- Executives willing to coordinate a marketing team, design a profitable marketing strategy and supervise its execution.
- Entrepreneurs developing a digital business or a project where digital marketing is key to scale up their growth; who need the knowledge and skills to design a profitable strategy.
About the course
Marketing has evolved to a point where independent, isolated marketing channels now need a higher level of strategic, organizational and technological integration in order to function effectively and meet the ever-growing demands of hyper-connected consumers.
WHY THIS PROGRAM?
GET TO KNOW ALL DIGITAL MARKETING CHANNELS
How they work, pros and cons, tools, costs and segmentation capabilities.
IDENTIFY YOUR BUYER PERSONA
As your most valuable customer segment in order to focus your strategy on it.
Learn the stages in the Customer Journey, what channels are best used in each of them and why. Design an efficient omnichannel strategy that will maximize profit in the shortest term.
Execute an omnichannel strategy consisting of SEO, SEM & Social Media campaigns, using real money and the most popular tools.
Measure the economic results of your strategy and optimize it.
Anticipate to future digital marketing trends and technologies and acquire a competitive advantage over other marketing professionals.
MODULE I: THE BUYER PERSONA AND THE CUSTOMER JOURNEY
Learn how to identify your most valuable segment of customers. Analyze the stages in the Customer Journey and decide what digital marketing channels to use in each stage. Design an efficient omnichannel strategy.
MODULE II: AN OMNICHANNELS STRATEGY
Learn the intricacies of every digital marketing channel: SEO; SEM, Display Ads, Social Media, Email Marketing, Content Marketing, Marketplaces… Integrate the tools, the people and the contents into your strategy.
MODULE III: ANALYTICS
Learn to analyze and interprete Google Analytics reports: audience, acquisition, behavior and conversion reports. Get to know your KPIs, set up S.M.A.R.T. goals and optimize your strategy.
MODULE IV: THE DIGITAL MARKETING OF THE FUTURE
Learn about the latest digital marketing trends and technologies and become a better prepared professional: real-time data, proximity marketing, augmented reality, virtual reality, artificial intelligence, machine learning, chatbots, marketing automation.
Professor Pedro Moreno de los Ríos has extensive experience as a digital business executive in B2B and B2C environments, specializing in sales and marketing, business development, omnichannel strategies, inbound marketing, SEM, SEO, e-commerce, CRO and more. He has worked in large multinationals ...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.