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(Data) Mine Your Own Business

Biography

Columbia Business School
Professor of Business

Biography

Professor Netzer's research centers on one of the major business challenges of the data-rich environment of the 21st century: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. His research has won multiple awards and has been published in the leading scholarly journals. He serves on the editorial board of several leading journals including: Marketing Science, Management Science, Quantitative Marketing and Economic, and International Journal of Research in Marketing. Oded teaches the core marketing course to MBA and undergraduate students, a course in Marketing Research to MBA and Executive MBA students, a doctoral course on empirical research in marketing, as well as several executive education programs.

Teaching

Spring 2018

Marketing Models, MS students (MBA)

Fall 2017

Marketing (MBA)

Summer 2017

Developing QI: Responsive Decision Making Through Quantitative Intuition (QI) (EMBA)
A Closer Look at the Start-Up Nation (MBA)

Fall 2016

Marketing (MBA)

Summer 2016

Developing QI: Responsive Decision Making Through Quantitative Intuition (QI) (EMBA)

Spring 2016

(PhD) Empirical Models I (PHD)
Marketing Models, MS students (MBA)

Fall 2015

Marketing (MBA)
Developing QI: Responsive Decision Making Through Quantitative Intuition (QI) (EMBA)

Fall 2014

Marketing (MBA)

Spring 2013

Marketing Research (MBA)
(PhD) Empirical Models I (PHD)

Spring 2012

Marketing Research (MBA)
(PhD) Empirical Models in Marketing (PHD)

Columbia Caseworks cases

Launching Mobile Financial Services in Myanmar: The Case of Ooredoo (2015)
Coauthor(s): Gita V. Johar, Oded Netzer, Alexandre Liege

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Apple vs. Samsung: The $2 Billion Case (2014)
Coauthor(s): Oded Netzer, Rajan Sambandam

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Starbucks in the New Millennium (2014)
Coauthor(s): Oded Netzer

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Generating Perceptual Maps from Social Media Data (2014)
Coauthor(s): Oded Netzer

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Using Social Media Data to Track the Effectiveness of a Communications Campaign (2014)
Coauthor(s): Oded Netzer

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Research

Journal articles

Idea Generation, Creativity, and Prototypicality In Marketing Science (forthcoming)
Coauthor(s): Olivier Toubia, Oded Netzer

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Beyond the Target Customer: Social Effects of CRM Campaigns In Journal of Marketing Research (forthcoming)
Coauthor(s): Oded Netzer, Eva Ascarza, Peter Ebbes

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Using Big Data as a Window into Consumer Psychology In Current Opinion in Behavioral Science (2017)
Coauthor(s): Sandra Matz, Oded Netzer

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Functional Alibi In Journal of Academy of Consumer Research (2016)
Coauthor(s): Anat Keinan, Ran Kivetz, Oded Netzer

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Complicating Decisions: The Work Ethic Heuristic and the Construction of Effortful Decisions In Journal of Experimental Psychology: General (2016)
Coauthor(s): Oded Netzer, Rom Schrift, Ran Kivetz

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Utilizing Text Mining on Online Medical Forums to Predict Label Change Due to Adverse Drug Reactions In Proceedings of the 21st ACM SIGKDD International Conference of Knowledge Discovery and Data Mining (2015)
Coauthor(s): Ronen Feldman, Oded Netzer, Aviv Peretz, Binyamin Rosenfeld

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The Future of Quantitative Marketing: Results of a Survey In Customer Needs and Solutions (2015)
Coauthor(s): Donald Lehmann, Oded Netzer, Olivier Toubia

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Dynamic Targeted Pricing in B2B Relationships In Marketing Science (2014)
Coauthor(s): Jonathan Zhang, Oded Netzer, Asim Ansari

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Dynamic Learning in Behavioral Games: A Hidden Markov Mixture of Experts Approach In Quantitative Marketing and Economics (2012)
Coauthor(s): Asim Ansari, Ricardo Montoya, Oded Netzer

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State Dependence Effects in Surveys In Marketing Science (2012)
Coauthor(s): Martijn De Jong, Donald Lehmann, Oded Netzer

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Mine Your Own Business: Market Structure Surveillance Through Text Mining In Marketing Science (2012)
Coauthor(s): Oded Netzer, Ronen Feldman, Jacob Goldenberg, Moshe Fresko

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Complicating Choice In Journal of Marketing Research (2011)
Coauthor(s): Rom Schrift, Oded Netzer, Ran Kivetz

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Adaptive Self-Explication of Multi-Attribute Preferences In Journal of Marketing Research (2011)
Coauthor(s): Oded Netzer, V. Srinivasan

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Guest Editorial: The Shape of Marketing Research in 2021 In Journal of Advertising Research (2011)
Coauthor(s): Anca Micu, Kim Dedeker, Ian Lewis, Robert Moran, Oded Netzer, Joseph Plummer, Joel Robinson

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Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability In Marketing Science (2010)
Coauthor(s): Ricardo Montoya, Oded Netzer, Kamel Jedidi

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A Hidden Markov Model of Customer Relationship Dynamics In Marketing Science (2008)
Coauthor(s): Oded Netzer, James Lattin, V. Srinivasan

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Beyond Conjoint Analysis: Advances in Preference Measurement In Marketing Letters (2008)
Coauthor(s): Oded Netzer, Olivier Toubia, Eric Bradlow, Ely Dahan, Theodoros Evgeniou, Fred Feinberg, Eleanor Feit, Sam Hui, Joseph Johnson, John Liechty, James Orlin, Vithala Rao

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The Synthesis of Preference: Bridging Behavioral Decision Research and Marketing Science In Journal of Consumer Psychology (2008)
Coauthor(s): Ran Kivetz, Oded Netzer, Rom Schrift

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Using Text Mining to Analyze User Forums In Proceedings of the International Conference on Service Systems and Service Management (2008)
Coauthor(s): Ronen Feldman, Moshe Fresko, Jacob Goldenberg, Oded Netzer, Lyle Ungar

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Extracting Product Comparisons from Discussion Boards In Proceedings of the 2007 IEEE International Conference on Data Mining (2007)
Coauthor(s): Ronen Feldman, Moshe Fresko, Jacob Goldenberg, Oded Netzer, Lyle Ungar

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Alternative Models for Capturing the Compromise Effect In Journal of Marketing Research (2004)
Coauthor(s): Ran Kivetz, Oded Netzer, V. Srinivasan

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Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects In Journal of Marketing Research (2004)
Coauthor(s): Ran Kivetz, Oded Netzer, V. Srinivasan

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Chapters

Hidden Markov Models in Marketing In Advance Techniques and Methods to Model Markets (2017)
Coauthor(s): Oded Netzer

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Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability In From Little''s Law to Marketing Science: Essays in Honor of John D.C. Little (2016)
Coauthor(s): Ricardo Montoya, Oded Netzer, Kamel Jedidi

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Social Media and User Generated Content Analysis In Handbook of Marketing Decision Models (2016)
Coauthor(s): Wendy Moe, Oded Netzer, David Schweidel

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Analyzing Product Comparisons on Discussion Boards In Language, Culture, Computation: Computing — Theory and Technology (2014)
Coauthor(s): Ronen Feldman, Moshe Fresko, Jacob Goldenberg, Oded Netzer, Lyle Ungar

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Working papers

When Words Sweat: Written Words Can Predict Loan Default (2016)
Coauthor(s): Oded Netzer, Michal Herzenstein, Alain Lemaire

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Dynamic Customer Interdependencies (2014)
Coauthor(s): Oded Netzer, Z. Zhang

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Some Customers Rather Leave Without Saying Goodbye (2014)
Coauthor(s): Eva Ascarza, Oded Netzer, Bruce G. S. Hardie

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An Empirical Study of National vs. Local Pricing under Multi-market Competition (2012)
Coauthor(s): Yang Li, Oded Netzer

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Case studies

Launching Mobile Financial Services in Myanmar: The Case of Ooredoo (2015)
Coauthor(s): Gita Johar, Oded Netzer, Alexandre Liege

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Ideas and Insights

More Data Isn’t Always the Answer (2017)

To Maximize Returns, Target the Network (2016)

What Makes an Idea Creative? (2014)

In The News

Media Mentions

Can Words Used in Loan Applications Reveal Creditworthiness?

American Banker

Columbia Study Finds Link between Language and Loan Default

MetroMBA

Why Understanding the Political Influence of Social Media Extends beyond Russia

Mashable

Starbucks Still Has a ''Basic'' Image Problem — and One Factor Could Make It Even Worse This PSL Season

Business Insider

Quantitative Intuitive Decision Making

IEDP

Press Releases

New Programs from Columbia Business School Executive Education Show How Entrepreneurship, Creativity, and Data Can Be Used to Drive Business Success

Awards And Honors

2016-17 Columbia University GSAC Faculty Mentoring Award

The 2016-2017 Columbia University GSAC Faculty Mentoring Award to commemorate excellence in the mentoring of Ph.D. students.

2016, William F. O''Dell Award Finalist

The award honors the JMR article published in 2011 that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice.

2015 Winner, ISMS Long Term Impact Award

Given to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing.

2015 Finalist, John Little Best Paper Award

Award for best marketing paper published in Marketing Science or Management Science, 2015.

2015 Finalist, Frank M. Bass Outstanding Dissertation Award

Award for best marketing paper derived from a Ph.D. thesis published in Marketing Science or Management Science, 2015.

2012 George S. Eccles Research Fund Award

George S. Eccles Research Fund Award

2011, Marketing Science Institute, Young Scholar Program

2011, Marketing Science Institute, Young Scholar Program.

2010, Dean''s Award for Teaching Excellence

Dean''s Award for Teaching Excellence, 2010.

2010, Society for Consumer Psychology (SCP), Best Competitive Paper Award

For the paper "Complicating Choice," with Rom Y. Schrift and Ran Kivetz

2009, William F. O''Dell Award Finalist

Ran Kivetz, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257

2008, Frank Bass Award

Oded Netzer, James Lattin, V. Srinivasan (2008), A Hidden Markov Model of Customer Relationship Dynamics, Marketing Science, 27 (2), 185-204.

2008, John Little Best Paper Award

Oded Netzer, James Lattin, V. Srinivasan (2008), A Hidden Markov Model of Customer Relationship Dynamics, Marketing Science, 27, (2), 185-204.

2005, Paul E. Green Best Paper Award Finalist

Ran Kivetz, Oded Netzer, and V. Seenu Srinivasan (2004), Alternative Models for Capturing the Compromise Effect, Journal of Marketing Research, 41 (3), 237-257

Read about executive education

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