Oded Netzer
Professor of Business at Columbia Business School

Schools
- Tuck School of Business at Dartmouth
- Columbia Business School
Expertise
- Negotiations
- Retail
- Investment and Financial Services
- General Management Programs
- Corporate Governance
- Travel and Hospitality
- Finance
- Change management
- Business Services and Consulting
- Operations
- Digital Transformation
- Economics
- Strategy
- Fintech
- Marketing
- Industry and Manufacturing
- Business Analytics
- Information Technology
- Entrepreneurship
- Investment
Links
Biography
Columbia Business School
Professor Netzer's research centers on one of the major business challenges of the data-rich environment of the 21st century: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts.
His research has won multiple awards and has been published in the leading scholarly journals. He serves on the editorial board of several leading journals including: Marketing Science, Management Science, Quantitative Marketing and Economic, and International Journal of Research in Marketing. Oded teaches the core marketing course to MBA and undergraduate students, a course in Marketing Research to MBA and Executive MBA students, a doctoral course on empirical research in marketing, as well as several executive education programs.
Videos
(Data) Mine Your Own Business
5 Questions About Data And Analytics With Professor Oded Netzer
NBRI Episode 16: Oded Netzer
Courses Taught

Digital Business Leadership
Columbia Business School
Online

Chief Marketing Officer Program
Columbia Business School
Online

Behavioral Science in Business: Understanding People to Drive Results
Columbia Business School
Online

Columbia Management Essentials
Columbia Business School
Online

Advanced Management Program
Columbia Business School
Online

Executive Program in Management
Columbia Business School
Online

Leading in a Data-Driven World: Developing Quantitative Intuition
Columbia Business School
Online

Chief Executive Officer Program: Leadership in an Evolving World
Columbia Business School
Online
Read about executive education
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