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About the course
Today, every business is a digital business. In every industry, traditional business models and processes are being transformed by the spread of new digital technologies and the rise of disruptive threats.
If electricity transformed manufacturing during the Industrial Revolution, the impact of digital technology today is even greater. Digital is changing the constraints under which every business, and every domain of strategy, operates. In order to adapt and thrive, organizations need leaders who can think strategically and harness each wave of digital change to create new value for customers and new opportunities for their business.
Columbia Business School’s Digital Business Leadership Program is an intensive, six-month, multi-modular program that prepares global executives to innovate new strategies and business models and lead their organizations to thrive in the digital age.
Executives begin the program with an immersion week at Columbia’s New York Campus where the focus will be on the strategic principles of digital business models. While in New York, they will form teams to work on real-world digital innovation projects, applying the Lean LaunchPad method for rapid innovation. This is followed by an online module on digital marketing and remote work on their team projects with online coaching.
Participants then go to San Francisco to study new disruptive business models and learn from organizations at the forefront of the digital revolution. This is followed by another online module on digital marketing and remote work on their innovation projects. In the ﬁnal module, participants return to the New York Campus for a week, focusing on organizational leadership and digital transformation.
Case studies will feature both digital trailblazers and traditional enterprises that are adapting to the digital age. Participants will leave with a set of planning tools and strategies to apply immediately in their own companies.
Key learning themes of the program include:
- Developing leadership abilities to advance digital transformation
- Engaging with customers’ changing needs in the digital age
- Learning to innovate with the speed of digital startups
- Understanding disruptive business models and strategies for mastering them
The Digital Business Leadership program is an exceptional way to:
- Engage with Columbia Business School’s world class faculty around their latest research and deep experience in digital strategy, innovation, and leadership
- Increase your network of connections with experienced business people from a wide variety of cultures, nationalities, and backgrounds
- Understand the latest developments in the digital world and how traditional business models and processes are being transformed as every industry goes digital
- Combine theory and practice by working on real-world projects relevant to each participant
- Establish lifelong connections to Columbia Business School by receiving select Columbia Business School alumni beneﬁts
The program is centered around three key topics — digital strategy, rapid innovation, and organizational transformation — and features project work as well as company speakers and visits.
- The 5 Domains of Digital Transformation
- Platforms, Coopetition, and Multi-Sided Business Models
- From Mass Marketing to Customer Networks
- Disruptive Business Models & Asymmetric Competition
- The Value Proposition Roadmap: A Customer-Centric Tool for Rapid Change
- Innovating Through Experimentation and Minimum Viable Prototypes
- The Lean LaunchPad: How Startups Search for Business Models
- Value Proposition Design & Jobs to Be Done Theory
- Building an Opportunity Portfolio
- Leading Organizational Change
- Data-Driven Decision Making & Quantitative Intuition
- Building Data as a Strategic Asset in Your Business
- Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
- Digital Transformation in the Enterprise
- Work in teams on real-world innovation projects submitted by participants
- Apply the Lean LaunchPad methodology used by startups to rapidly test and innovate
- Conduct customer interviews and ﬁeldwork to validate and iterate your business model
- Learn digital innovation by putting theory into practice
Company speakers and visits
- Hear from leading practitioners in both New York City and Silicon Valley
- Conduct site visits to accelerator labs, startups, and enterprise ﬁrms
- Past presenters have included: startup founders, venture capitalist, technology giants, corporate innovation ofﬁcers, chief digital ofﬁcers, and experts on A.I., blockchain, and other emerging technologies
Who should attend
Participants might come from large or medium sized firms who are focused on digital transformation and corporate innovation within existing industries.
DBLP will help talented leaders prepare to take on larger digital transformation roles. All the key elements of the DBLP experience – the faculty, the content, peer interactions and application exercises etc. are designed specifically for participants with:
- A minimum of 10+ years of work experience
- International exposure is preferred
- An urgent agenda for digital transformation
- Confident fluency in written and spoken English
Trust the experts
Rita Gunther McGrath
Rita Gunther McGrath, a Professor at Columbia Business School, is regarded as one of the world’s top experts on strategy and innovation with particular emphasis on developing sound strategy in uncertain and volatile environments. Her ideas are widely used by leading organizations throughout the w...
Biography Professor Netzer's research centers on one of the major business challenges of the data-rich environment of the 21st century: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on build...
Biography Miklos Sarvary is the Carson Family Professor of Business and the faculty lead for the Media and Technology Program at Columbia Business School. Miklos' broad research agenda focuses on media and information marketing. His most recent papers are studying agenda setting, user-generated ...
Faculty Director Executive Director of BRITE, Center on Global Brand Leadership at Columbia Business School Faculty Member, Executive Education David Rogers is the founder and host of the Center on Global Brand Leadership's acclaimed BRITE conference on brands, innovation, and technology, wher...
Biography Professor Jick is a leading expert in Leadership and Organizational Change. He has had a long career of both academic and consulting work in this field, and he has built a pair of highly popular courses at CBS called "Organizational Change", and "Advanced Organizational Change." His te...
Biography Jeremy Kagan is the founder and CEO of Pricing Engine, a web service that empowers users to benchmark, optimize and expand their digital marketing campaigns. Using the company’s proprietary predictive algorithms and data sets, and expert recommendation system for customized, prioritize...
Education Positions Held At Haas since 2002 2005 – present, Lecturer, Berkeley-Columbia Executive MBA Program 2002 – present, Lecturer Program in Entrepreneurship, Haas School of Business 2004 – 2009, IMVU Board of Directors 2004 – 2009, Cafepress Board of Directors 2002 – 2007, Macrovision ...
Sreenivasan was on the faculty of the Columbia University Graduate School of Journalism since 1993 as a professor of professional practice. His courses at Columbia have focused on new media, web design, and social media in the practice of journalism, as well as media entrepreneurship. Still curre...