Neha Chadha

Principal Product Manager – Self-Service Performance Advertising, Amazon at UW Professional & Continuing Education

Schools

  • UW Professional & Continuing Education

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Biography

UW Professional & Continuing Education

Self-starter and product leader with a proven track record of exceeding goals consistently over 13 years at Amazon.com and Yahoo! in e-commerce and online advertising across Product Management, Program Management, Operations, and Marketing.

I’m passionate about building high-performing teams and setting up new businesses. Dealing with ambiguity and taking calculated risks is what keeps me motivated. An established Bar Raiser at Amazon.com, I enjoy hiring, mentoring, and growing individuals into leaders and have been leading teams effectively for 10+ years. I thrive in fast paced environments where I can drive change and solve complex problems.

I’m currently working as Senior Manager, Product Management for Amazon Advertising and my team is responsible for protecting the ad experience for shopping customers globally on Amazon websites. My team works with engineering and machine learning to build innovative solutions that detect and block offensive advertising content at scale. In my previous roles at Amazon, I was responsible for driving advertiser retention and revenue globally for our Performance Advertising products and for setting up teams across Operations, Program Management, and Marketing. At Yahoo! I led multiple pilot projects and managed teams working on advertiser support, content development, and campaign management for the Sponsored Search business.

I’m an entrepreneur at heart and enjoyed setting up many small businesses as a college student, from running personality development programs for kids to creating interactive educational DVDs. Exploring new ventures or uncharted territories is what keeps me going and success to me means delivering on impossible goals with my team.

Read about executive education

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