Min Ding

Min Ding is Bard Professor of Marketing at Smeal College of Business and Affiliate Professor in the College of Information Sciences and Technology at the Pennsylvania State University, and has held past visiting positions at Australian National University, China Europe International Business School (CEIBS), Fudan University, and MIT. Min received his Ph.D. in Marketing (with a 2nd concentration in Health Care System) from Wharton School of Business, University of Pennsylvania, Ph.D. in Molecular, Cellular, and Developmental Biology from the Ohio State University, and B.S. in Genetics and Genetic Engineering from Fudan University.

He is the Editor-in-Chief of Customers Needs and Solutions, and series editor of Perspectives on Sustainable Growth (Springer). He is the past V.P. for the INFORMS Society for Marketing Science (ISMS).

He is the author of several books that include Logical Creative Thinking Methods (2020, Routledge), Hualish (2019, Springer English ed; Fudan Press, Chinese ed), The Bubble Theory (2014, Springer English ed; 2019 Fudan Press, Chinese ed), The Chinese Way (2014, Routledge), and The Enlightened (2010), a novel.

He is a diehard trekkie.

Education

• Doctor of Philosophy (Ph.D.) University of Pennsylvania - The Wharton School (1996 — 2000)
• Doctor of Philosophy (PhD) The Ohio State University (1992 — 1996)
• B.S. Fudan University (1985 — 1989)

Companies

• Bard Professor of Marketing Pennsylvania State University (2000)
• Visiting Professor China Europe International Business School (CEIBS) (2018 — 2018)
• Advisory Professor of Marketing 顾问教授 School of Management at Fudan University (2012 — 2018)
• Visiting Professor The Australian National University (2011 — 2011)
• Visiting Assistant Professor MIT Sloan School of Management (2006 — 2006)

Skills

• China
• Survey Research
• Social Media

Other

Marketing Strategy, Marketing Research, Analytics, Marketing