Max Stricker

Max is a marketing consultant, Course Leader at the University of West London and a Course Director at the CIM (Managing Brands and Innovation in Marketing). His work is based on brain, behavioural and marketing science with a focus on improving customer acquisition costs for his clients. He specialises on Growth Strategy, Branding and Comms Effectiveness across a variety of sectors, having recently analysed over 1000 brands from different categories to identify the metrics that consistently drive growth. He’s an expert on Distinctive Brand Assets and has worked with clients in Europe, North America and Asia to improve the distinctiveness and standout of their branding, packaging, POS material and communication. Max also helps clients increase the effectiveness of communications across all channels via a science-based framework. In the last 4 years, Max has led bespoke client workshops/trainings for over 1500 people globally.