Marc Vanhuele

Marc Vanhuele (PhD UCLA) is Professor of Marketing. He teaches marketing and pricing management. His research focuses on two fields: how customers treat price information and how marketing managers can improve their decision making through better use of quantitative information on the consumer’s mindset. He serves as associate dean, responsible for digital and for HEC’s participation in the Université Paris-Saclay. He also works as consultant in market research and as expert witness in commercial litigation. His research has been published in the leading academic journals in marketing and he is co-author of the book “Consumer Behavior. Applications in Marketing.” (Sage 2017) that brings together the most recent research on consumer behavior of interest to marketers

EDUCATION

• 1998 International Teachers Programme, London Business School - United Kingdom
• 1994 Ph.D. in Marketing Management, UCLA, University of California at Los Angeles - USA
• 1985 MBA in Marketing / Business Economics, Université catholique de Leuven (KULeuven) - Belgium
• 1984 Licentiaat, Communication Science, Université catholique de Leuven (KULeuven) - Belgium

ACADEMIC APPOINTMENTS

Academic responsabilities at HEC

• 2019- Associate Dean for Pre-experience Programs HEC Paris
• 2015- Professor, Marketing HEC Paris
• 2013-2015 Head, Marketing Department HEC Paris
• 1993-2015 Associate Professor HEC Paris
• 2005-2011 Associate Dean for Research HEC Paris
• 2003-2005 Membre du Comité d'évaluation HEC Paris
• 2004- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris Coordinateur pôle « comportement du consommateur » au sein du labo GREGHEC (CNRS) HEC Paris

External Academic Responsabilities

• 1990-1993 AssistantUCLA, University of California at Los Angeles
• 1985-1989 AssistantUniversité catholique de Leuven (KULeuven)

SCIENTIFIC ACTIVITIES

Membership in Academic or Professional Organisation

• Membre elu du conseil d'administration, Association Francaise du Marketing
• Membre du bureau de l'Association Francaise du Marketing
• Member, American Marketing Association
• Member, Association Francaise du Marketing
• Member, Association for Consumer Research
• Member, European Marketing Academy

Editorial activities

• February 2016- Senior Editor, International Journal of Research in Marketing
• 2009- Ad-hoc reviewer, Recherche et Applications en Marketing
• 2003- Reviewer, Association Francaise du Marketing Conference, Tunis
• 2003- Reviewer, La Londe Conference on Marketing Communications and consumer Behavior
• June 1999 Editor of European Advances in Consumer Research, vol. 4, 2000 - Proceedings of the "4th European Conference of The Association for Consumer Research 'Bridging the Atlantic'", Groupe HEC, (in coll. with B. Dubois, T. M. Lowrey, L. J. Shrum)
• 1995-1997 Editorial board member, International Journal of Research in Marketing
• Reviewer, Marketing Science, International Journal of Research in Marketing, Journal of Marketing
• Reviewer, EMAC Conference (Braga, 2003, Glasgow, 2004, Murcia, Milan, 2005)
• Reviewer, ACR Conference (2005 San Antonio)
• Reviewer, EMAC Doctoral Colloquium (2002 Braga, 2003, Glasgow)
• Reviewer, ACR Europe Conference (2005, Goteborg)
• Member, Editorial board, International Journal of Research in Marketing
• Member, Editorial Review Board, Journal of Consumer Research
• Jury prix FNEGE de la meilleure these en marketing 2002, 2006, 2007, 2008

Conference organisation

• 2001- Member, Organizing Committee, 14th EMAC Colloquium
• 2001- Member, Organizing Committee, 14th EMAC Colloquium
• 2001- Member, Program Committee, Conference Association of Consumer Research, Berlin
• 1999-1999 Co-chair of the 1999 European Conference of the Association for Consumer Research, Groupe HEC

AWARDS & HONORS

• 2011 Syntec Management Consulting Prize in Marketing/Decision Sciences.