Linli Xu

Linli Xu

Assistant Professor

Marketing

Education

PhD 2012
Marketing University of Southern California

MA 2004
Economics University of British Columbia

BA 2002
Economics Jilin University

Expertise

Advertising

Automotive Markets

Dynamic Evolution of Market Structure

Linli Xu joined the Carlson School of Management, University of Minnesota in 2012 after receiving her PhD from the University of Southern California (USC). Her research interests focus on the advertising and media and specialize in the automotive markets. Her work has been published in Marketing Science and Management Science. She has presented at several marketing conferences, including UTDFORMS conference, Marketing Dynamics Conference, and INFORMS Marketing Science Conference. She was awarded the 2010 James S. Ford/Commerce Associate Ph.D. Fellowship in recognition of her outstanding scholastic achievement and research while she was at USC. Linli Xu has a BA in Economics from Jilin University (China) and a MA in Economics from the University of British Columbia (Canada).

Selected Works

Linli Xu, Kenneth C. Wilbur, Jorge M. SilvaRisso (2018), "Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples," Management Science, 64(7), 31873207

Linli Xu, Kenneth C. Wilbur, S. Siddarth, Jorge SilvaRisso (2014), "Price Advertising by Manufacturers and Dealers," Management Science, 60(11), 28162834

Kenneth C. Wilbur, Linli Xu, David Kempe (2013), "Correcting Audience Externalities in Television Advertising," Marketing Science, 32(6), 892912

Mitch Lovett, Renana Peres, and Linli Xu, "There's No Free Lunch: The Effect of Advertising on WordofMouth."

Rex Yuxing Du, Linli Xu, Kenneth C. Wilbur, "Should TV Advertisers Maximize Immediate Online Response?"

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3037734

Current Activities

Honors and Awards

Marshall School of Business Graduate Assistantship, 20072012

Doctoral Student Excellence in Teaching Award, USCMarshall, 2011

AMASheth Doctoral Consortium Fellow, Oklahoma State University, 2011

James S. Ford/Commerce Associates PhD Fellowship, USCMarshall, 2010

Summer Institute in Competitive Strategy (SICS) travel grant, UC Berkeley, 2010

Participant – Institute on Computational Economics, University of Chicago, 2009

INFORMS Marketing Science Conference Doctoral Consortium Fellow, 2008

Jeffry Abbott Memorial Scholarship Award, USCMarshall, 2008

Research Grants

Dean''s Small Grand, Carlson School of Management, 2013, 2015

MSI Research Grant, 2015