Linli Xu
Assistant Professor at Carlson School of Management
Schools
- Carlson School of Management
Links
Biography
Carlson School of Management
Linli Xu
Assistant Professor
Marketing
Education
PhD 2012
Marketing University of Southern California
MA 2004
Economics University of British Columbia
BA 2002
Economics Jilin University
Expertise
Advertising
Automotive Markets
Dynamic Evolution of Market Structure
Linli Xu joined the Carlson School of Management, University of Minnesota in 2012 after receiving her PhD from the University of Southern California (USC). Her research interests focus on the advertising and media and specialize in the automotive markets. Her work has been published in Marketing Science and Management Science. She has presented at several marketing conferences, including UTDFORMS conference, Marketing Dynamics Conference, and INFORMS Marketing Science Conference. She was awarded the 2010 James S. Ford/Commerce Associate Ph.D. Fellowship in recognition of her outstanding scholastic achievement and research while she was at USC. Linli Xu has a BA in Economics from Jilin University (China) and a MA in Economics from the University of British Columbia (Canada).
Selected Works
Linli Xu, Kenneth C. Wilbur, Jorge M. SilvaRisso (2018), "Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples," Management Science, 64(7), 31873207
Linli Xu, Kenneth C. Wilbur, S. Siddarth, Jorge SilvaRisso (2014), "Price Advertising by Manufacturers and Dealers," Management Science, 60(11), 28162834
Kenneth C. Wilbur, Linli Xu, David Kempe (2013), "Correcting Audience Externalities in Television Advertising," Marketing Science, 32(6), 892912
Mitch Lovett, Renana Peres, and Linli Xu, "There's No Free Lunch: The Effect of Advertising on WordofMouth."
Rex Yuxing Du, Linli Xu, Kenneth C. Wilbur, "Should TV Advertisers Maximize Immediate Online Response?"
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3037734
Current Activities
Honors and Awards
Marshall School of Business Graduate Assistantship, 20072012
Doctoral Student Excellence in Teaching Award, USCMarshall, 2011
AMASheth Doctoral Consortium Fellow, Oklahoma State University, 2011
James S. Ford/Commerce Associates PhD Fellowship, USCMarshall, 2010
Summer Institute in Competitive Strategy (SICS) travel grant, UC Berkeley, 2010
Participant – Institute on Computational Economics, University of Chicago, 2009
INFORMS Marketing Science Conference Doctoral Consortium Fellow, 2008
Jeffry Abbott Memorial Scholarship Award, USCMarshall, 2008
Research Grants
Dean''s Small Grand, Carlson School of Management, 2013, 2015
MSI Research Grant, 2015
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