Kirti Sharma

Dr. Kirti Sharma holds a Ph.D. in Marketing and Services Management with emphasis on Consumer Perceptions and Satisfaction. She has held various teaching and administrative responsibilities during her academic tenure.

She started her corporate career in Pharma and then moved to consumer white goods and eventually to IT.

At MDI, apart from teaching, research and training she has collaborated with Govt. of Haryana Directorate of Urban Local Bodies as a consultant for marketing communication and content development for Smart Cities in the State of Haryana, India. Furthermore, she has completed multiple assignments in the capacity of a consultant to Government of India’s Ministry of Micro, Small and Medium Enterprises (MSME) on the evaluation of Prime Minister’s Employment generation programme (PMEGP scheme). She is an Honorary consultant to Khadi and Village Industries (KVIC) for advising on marketing of KVIC products. She has been working on multiple projects with Ministry of Jal Shakti, Department of Water Resources, River development and Ganga Rejuvination.

Experience: Teaching: 19 years of Teaching and 4 years of Industry Experience

Key Achievements:

• Awarded ‘women entrepreneur’ of the year by Bharat Nirman for brilliance in the field of education(Marketing)
• Honorary consultant with KVIC, MSME, Govt. of India
• Member of Communication Committee of Ministry of Statistics and Program Implementation (MOSPI), Govt. of India
• Jury member of Nasscom Disruptech Pitch 2019
• Mentor at UIncept Startup Incubator

Teaching

At MDI

• Post Graduate Programmes: Marketing Practices and Implementation, Consumer Behaviour, Advertising Management- An IMC perspective, International Marketing Decisions, Data driven marketing
• Executive Education: International Marketing, Data Driven marketing
• FPM/EFP: Advances in Marketing Management, Theories and research in Consumer Behaviour

Visiting Professor at International Marketing Institute, WU, Vienna, Austria

• Marketing in Emerging Markets
• Global Marketing Communication

Training

She has conducted training programmes for companies like BPCL, IOCL, PNB, LIC of India, Axis Bank, Canara Bank, Nepal Banking Academy, KVIC/KVIB-MSME, GOI, Engineers India Limited, MSME, Canon India, Indian Army, Department of Science and Technology, Jindal Stainless, BSES, Indian Forest Services, HPCL, Greenply Industries, Mother Dairy, etc.

She conducts customized training as per the needs of clients. Her key areas of training are:

• Artificial Intelligence and Machine learning applications in Marketing
• Sentiment Analysis
• Data driven marketing
• Customer engagement and customer experience

Consultancy

Completed an assignment as Project leader, Editor and content writer to Govt. of Haryana Dept. of Urban Local Bodies, Panchkula for Printing, concept development and research of 50 Coffee Table Books (2018-2020)

Completed a consulting assignment for Ministry of Micro, Small and Medium Enterprises (MSME), Govt. of India ‘Evaluation of Prime Minster’s Employment generation programme in the 8 states of North East (2019 - March 2020)

Completed a consulting assignment for Ministry of Micro, Small and Medium Enterprises (MSME), Govt. of India ‘Evaluation of Prime Minster’s Employment generation programme’ (PMEGP scheme: A National Level study.(2017-2018)

Completed Evaluation of Central sector schemes-Package B: Non-Technical schemes of the Department of Water resources, RD & GR-reg - River Basin Management as Project Leader (Oct 2020 - Nov 2021) for MOWR, GOI.

Completed Evaluation of Central sector schemes-Package B: Non-Technical schemes of the Department of Water resources, RD & GR-reg – Infrastructure Development as Project Leader (Oct 2020 - Nov 2021) for MOWR, GOI.

Completed Evaluation of Central sector schemes-Package B: Non-Technical schemes of the Department of Water resources, RD & GR-reg – HRM and Capacity Building as Project Leader (Oct 2020 - Nov 2021) for MOWR, GOI.

Completed Evaluation of Central sector schemes-Package B: Non-Technical schemes of the Department of Water resources, RD & GR-reg – National Water Mission as Project Leader (Oct 2020 - Nov 2021) for MOWR, GOI.