Kasturi Rangan
Malcolm P. McNair Professor of Marketing/Baker Foundation Professor at Harvard Business School
Schools
- Harvard Business School
- GIBS Business School
Expertise
- Retail
- Chemicals and Water Treatment
- Electronic and Electrical Equipment
- Investment and Financial Services
- Consumer Goods
- Non-profit
- Pharmaceuticals
- Change management
- Digital Transformation
- Leadership
- Health services
- Industry and Manufacturing
- Strategy
- Marketing
- Information Technology
- Operations
- Finance
- Sales Management
- Negotiations
- Entrepreneurship
Links
Biography
Harvard Business School
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school''s Social Enterprise Initiative. He has taught in a wide variety of MBA courses, including the core First-Year Marketing course (was its head across multiple sections from 1993-1996), and the second-year electives, Business Marketing and Channels-to-Market. He has also taught marketing in the Advanced Management Program for senior managers. Currently Rangan teaches the elective course, Business at the Base of the Pyramid. In addition, he teaches in a number of focused executive education programs: Business-to-Business Marketing Strategy, Strategic Perspectives on Nonprofit Management, and Corporate Social Responsibility.
Professor Rangan''s business marketing and channels research has appeared in management journals such as Journal of Marketing, Harvard Business Review, California Management Review, Sloan Management Review, Journal of Retailing, Management Science, Marketing Science and Organization Science. Rangan has authored or co-authored several books, which include: 1) Going to Market, which deals with distribution systems for industrial products, and 2) Business Marketing Strategy, which presents approaches for managing industrial products and markets over their life cycle. Rangan''s latest book, Transforming Your Go-to-Market Strategy, presents a unique framework on how to evolve a firm''s go-to-market strategy with the changing market needs. In the book Rangan develops the concept of Channel Stewardship and three disciplines of how to implement it in practice.
In addition to his interest in business marketing, Professor Rangan is actively involved in studying the role of marketing in nonprofit organizations, and specifically how it influences the adoption of social products and ideas. He has written a number of case studies and articles on the topic. He served as one of the founding co-chairs of the Social Enterprise Initiative at Harvard, whose faculty study and teach the challenges of nonprofit management. He founded the executive program, Strategic Perspectives on Nonprofit Management, which he continues to teach in. His current research is focused on understanding business models that address the needs and wants of 4.2 billion people living on less than $5/day. The aim of the research is to develop models of success that bring value to the base-of-the pyramid and yet are profitable and sustainable in the long run.
Rangan has a Bachelor of Technology from I.I.T. (Madras), 1971; an MBA from I.I.M. (Ahmedabad), 1973; and a Ph.D. in marketing from Northwestern University (Evanston, Illinois), 1983. From 1973 to 1979, Rangan held several sales and marketing positions for a large multinational company in India. Rangan has engaged in a variety of executive education programs, consultancies, and advisory activities for numerous commercial and nonprofit enterprises.
Rangan has been on the faculty of the Harvard Business School since 1983.
Videos
Harvard Faculty Seminar Series-Business at the base of the pyramid
SECON2015 Case Study with Prof Kash Rangan
BASF Creator Space™ - What is social entrepreneurship?
Professor Kash Rangan: Enlightening
Business at the Base of the Pyramid Knowledge Center
Guest Speaker - Mr.V. Kasturi Rangan, Harvard Business School
Boston Virtual Gala - Professor Kash Rangan
Highlights: Will Social Impact Bonds Transform the Way We Do the Business of Social Welfare?
Courses Taught
Purpose and Profit: Creating Shared Value
Harvard Business School
Online
Strategic Perspectives in Nonprofit Management
Harvard Business School
Boston, Massachusetts, United States
Jul 28
Governing for Nonprofit Excellence: Critical Issues for Board Leadership
Harvard Business School
Online
Managing Sales Teams and Distribution Channels
Harvard Business School
Boston, Massachusetts, United States
Jul 14
Purpose and Profit: Creating Shared Value
Harvard Business School
Online
Africa — Senior Executive Program
Harvard Business School
Boston, Massachusetts, United States
May 25
Driving Digital Strategies
Harvard Business School
Online
General Management Program: Shaping the Future of Outstanding Leaders
Harvard Business School
Online
India—Senior Executive Leadership Program
Harvard Business School
Online
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