Ajay Kohli

Research

Market Orientation

Customer Solutions

Sales Management

Customer Relationships

Market Signaling

Customer Relationships

Sales Management

Brand Management

Organizational Buying

Education

PhD, University of Pittsburgh

PGDM (MBA), Indian Institute of Managment, Calcutta

B. Tech (Electrical Engineering), Indian Institute of Technology, Kharagpur

Biography

Professor Kohli is a former Editor-in-Chief of the Journal of Marketing, the premier broad-based academic journal in Marketing. He currently is Associate Editor, Journal of Marketing Research, Senior Editor, International Journal of Research in Marketing, and Editorial Review Board member, Journal of Marketing.

He is among the 100 most cited authors in the fields of Business and Economics combined in a decade, and two of his articles are among the 10 most cited Journal of Marketing articles in a quarter century. He is represented in ISIHighlyCited.com, an ISI web site that lists the top 0.5% cited authors in two decades in a variety of social and natural sciences combined.  

Dr. Kohli has received several "best-paper" awards. He is the first two-time recipient of the Sheth Foundation / Journal of Marketing award for an article with the highest long-term impact. He is also a recipient of the Alpha Kappa Psi award (now called MSI / Paul Root award) for his article in the Journal of Marketing, and the Sheth award for his article in the Journal of the Academy of Marketing Science. In addition, one of his articles was a finalist for the Harold H. Maynard award (now called Hunt / Maynard award) for its contribution to marketing theory and thought.

Professor Kohli received the 2017 AMA/McGraw-Hill/Irwin award, widely considered to be the highest career award in Marketing. He received the Paul D. Converse award (termed “Marketing Hall of Fame” by Fortune) in 2016. He is the recipient of two honorary doctorates, one from the University of St. Gallen, and one from the Corvinus University of Budapest. He is an AMA Fellow, an ISBM Fellow, and to be inducted as an EMAC Fellow in 2017. He is a recipient of the Mahajan award for career contributions to marketing strategy, and one of three recipients of the 25-year Consortium Fellow Excellence award for his year.

Dr. Kohli has previously taught at Emory University, Harvard Business School and The University of Texas at Austin. He has also taught at BI Norwegian Business School, HSN, Norway, University of Muenster, Germany, Singapore Management University, SDA Bocconi, Italy, and WHU, Germany. He has led numerous executive education seminars in the U.S., Europe, Asia, and Latin America.  He has taught at the undergraduate, MBA, EMBA, and PhD levels, and has been recognized several times for teaching excellence, including with the College-wide Jack G. Taylor Teaching Excellence Award at UT-Austin.

Professor Kohli served as the founding Associate Dean and Director of the doctoral program in Business at Emory University. In this capacity, he was responsible for launching the doctoral program, recruiting students, developing operating processes, and ongoing administration. Dr. Kohli has also served as the Area Coordinator for the Marketing Area at Emory.

Dr. Kohli worked in industry for over six years in sales & distribution management, and in marketing strategy consulting. His last employer was the Monitor Company where he served as Group Leader. He has also consulted with several companies including 3M, Accenture, Andersen, Coca-Cola, Dow Chemical, Eastman Kodak, The Forum Corporation, Halliburton, IBM, Shell, Texas Instruments, and the World Bank.

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