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Jonathan Levav

Biography

Stanford Graduate School of Business
Associate Professor of Marketing

Research Statement

Jonathan Levav studies consumer behavior and behavioral decision theory. He combines laboratory and field experiments, as well as secondary data analysis, in order to study the factors that influence people's choices and judgments. His research on choice focuses on three inter-related areas: 1) understanding the role of product attributes in people’s use of contextual cues; 2) the influence of environmental — social and physical — contextual cues on choices; 3) the contextual variables introduced by previous choices in sequential decisions. His research on judgment focuses on two areas: 1) preference prediction; 2) likelihood judgment.

Bio

Jonathan Levav is an Associate Professor of Marketing at the Stanford Graduate School of Business. His research is aimed at understanding consumer’s judgments and choices by using tools from experimental psychology and behavioral economics. In particular, he studies the contextual factors that influence people’s choices and judgments. His research is both basic and applied–from probability judgment to product customization decisions.

Jonathan received his PhD in marketing from the Fuqua School of Business, Duke University, and his A.B. in public and international affairs from Princeton University. He is the winner of the Hillel Einhorn Young Investigator Award, awarded biennially by the Society for Judgment and Decision-Making. Prior to joining Stanford he was a member of the faculty at the Columbia Business School.

Awards and Honors

  • Younger Family Faculty Scholar, Stanford Graduate School of Business, 2014-2015
  • Fletcher Jones Faculty Scholar, Stanford Graduate School of Business, 2012-2013

Teaching

Degree Courses

2017-18

MKTG 535: Product Launch

Our focus is on the question, "When launching a product, what are the framing issues that will help determine success?" In particular, we will provide you with tools to analyze market situations and determine whether it makes sense to launch a...

MKTG 642: Behavioral Research in Marketing II: Consumer Behavior

This PhD seminar provides coverage of the major research carried out in consumer research both in marketing and psychology. A vast set of topic will be covered including conscious and non-conscious consumer goals, motivations, emotions, attention...

2016-17

MKTG 535: Product Launch

Our focus is on the question, "When launching a product, what are the framing issues that will help determine success?" In particular, we will provide you with tools to analyze market situations and determine whether it makes sense to launch a...

MKTG 642: Behavioral Research in Marketing II: Consumer Behavior

This PhD seminar provides coverage of the major research carried out in consumer research both in marketing and psychology. A vast set of topic will be covered including conscious and non-conscious consumer goals, motivations, emotions, attention...

Executive Education & Other Non-Degree Programs

  • The Corporate Entrepreneur: Driving Innovation and New Ventures Learn how to translate ideas into action using strategic frameworks and design thinking; then put theory into practice with real innovation projects.
  • Seed Transformation Program – East Africa Gain​​ ​​management training​ and networking ​support in this leadership program ​for established business leaders in East Africa.
  • Seed Transformation Program – India Gain​​ ​​management training​ and networking ​support in this leadership program ​for established business leaders in India.
  • Seed Transformation Program – Southern Africa Gain​​ ​​management training​ and networking ​support in this leadership program ​for established business leaders in Southern Africa.
  • Seed Transformation Program – West Africa Gain​​ ​​management training​ and networking ​support in this leadership program ​for established business leaders in West Africa.
  • Stanford Executive Program: Be a Leader Who Matters Learn to generate change, inspire innovation, and instill excellence at this six-week executive program.
  • Stanford Ignite – São Paulo Acquire the business fundamentals and hands-on experience needed to turn your ideas into ventures, with in-person and live distance-learning sessions.
  • Strategic Marketing Management Learn to make marketing theory actionable and innovation possible in this comprehensive real-world, hands-on learning experience.

In the Media

Here's the best day and time to hold a meeting

Quartz, June 7, 2016

Three Reasons a Good Handshake Will Help You at Work

Bloomberg , April 25, 2016

Insights by Stanford Business

writtenCan You Buy a Better Self-Image?

February 16, 2017

Marketing Professor Jonathan Levav says it’s possible, and lists the five ways that you may already be trying to do so.

writtenDo Mentions of God Persuade Consumers to Buy?

May 28, 2015

Research shows that references to God can prompt people to take more risks.

writtenVinod Khosla: Microlending to End Poverty

May 1, 2004

The venture capitalist calls funding low-income entrepreneurs "one of the most important economic phenomena since the advent of capitalism."

Read about executive education

Cases

BillGuard | E513 Jonathan Levav, Yin Li2014

Eventbrite: Market Sizing, Competitive Analysis, and Fundraising | E510 Jonathan Levav, Joshua Rauh, Jason Luther2014

Qualtrics: Bootstrapping Growth | SM224 Maryanna Quigless, Jonathan Levav2014

Waze: Product Evolution and Fundraising | E500 Jonathan Levav, Jason Luther2014

Azul Airlines | E475 Jonathan Levav, Russell Siegelman, Justin Randoplh2013

Intuit’s Small Business Health Insurance Solutions | E474 Jonathan Levav, Russell Lewis Siegelman, Austin Kiessig2013

BillGuard | E513 Jonathan Levav, Yin Li2014

Eventbrite: Market Sizing, Competitive Analysis, and Fundraising | E510 Jonathan Levav, Joshua Rauh, Jason Luther2014

Qualtrics: Bootstrapping Growth | SM224 Maryanna Quigless, Jonathan Levav2014

Waze: Product Evolution and Fundraising | E500 Jonathan Levav, Jason Luther2014

Azul Airlines | E475 Jonathan Levav, Russell Siegelman, Justin Randoplh2013

Intuit’s Small Business Health Insurance Solutions | E474 Jonathan Levav, Russell Lewis Siegelman, Austin Kiessig2013

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