Jean-Philippe Maheu

Adjunct Professor

Biography

Jean-Philippe (JP) Maheu leads our global Agency Partnership and Brand Strategy teams. He joined Twitter through the acquisition of Bluefin Labs where he was the CEO of the leading SocialTV analytics company. Under JP’s leadership, Bluefin achieved remarkable sales traction with leading brands and strengthened its market leading position. Twitter’sacquisition of Bluefin Labs led AdAge to name JP as one of the eight great digital hires of 2012. Prior to Bluefin Labs, JP served in executive leadership positions at Razorfish, Ogilvy & Mather and Publicis Modem. He spent six years with Razorfish, where he ascended into the role of CEO for the last two years of his tenure, leading the vision, strategy and growth of the company. Following Razorfish, Maheu was the chief digital officer of Ogilvy & Mather, where he was responsible for digital growth and innovation across the company’s operating units. More recently, JP was the Global CEO of Publicis Modem, the digital marketing unit of Publicis Worldwide, which is the largest agency within Publicis Groupe.

JP holds a MBA from J.L. Kellogg School of Management, Northwestern University and a M.S. in Network & Computer Sciences from Pierre et Marie Curie University in Paris, France. JP lives in NYC with his wife and two teenage children.

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