Getting out of the rat race! IMD Professor Howard Yu discusses modularity and commoditization
Building a Culture of Fast Innovation. Professor Howard Yu discusses the importance of innovation


IMD Executive Education
Professor of Management and Innovation

Howard Yu is the author of LEAP: How to Thrive in a World Where Everything Can Be Copied, LEGO professor of management and innovation at the prestigious IMD Business School in Switzerland, and director of IMD’s signature Advanced Management Program (AMP), a three-week executive course. He delivers customized training programs for major global companies, including ASML, Mars, Maersk, Electrolux, Daimler, Sanofi, Novartis and others. A native of Hong Kong with a doctoral degree from Harvard Business School, he writes regularly for Forbes, Fortune, Harvard Business Review, Sloan Management Review, and the South China Morning Post. Video of Howard interviewing with the BBC here.

He is a two-time (2013 and 2015) prize-winning case writer awarded by the European Foundation for Management Development (EFMD)—Europe’s largest network association in the field of management development, with more than eight hundred member organizations. More recently, Yu was awarded for his work in the “outstanding case writer on the hot topic Big Data—Risks and Opportunities” category at the 2017 Case Centre Awards, which are called the business school Oscars by the Financial Times. He was shortlisted for the 2017 Thinkers50 Innovation Award, and then in 2018, appeared on the Thinkers50 Radar list, of 30 management thinkers “most likely to shape the future of how organizations are managed and led.”

His teaching and research collaboration with organizations in Asia includes China’s TravelSky, China Resources, COFCO, and Tencent; Japan’s Nitto and Recruit Holdings; Singapore’s Temasek. His work in Europe includes ASML, Daimler, Bosch, Electrolux, LEGO, Sanofi, and Novartis. Professor Yu received his doctoral degree in management from Harvard Business School. Prior to his doctorate, he worked in the banking industry in Hong Kong.


Yu, Howard (2018), Leap: How to Thrive in a World Where Everything Can Be Copied. PublicAffairs.

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