Henrik Gundelach

Presentation

My primary area of interest is development of sustainable business models that cater to Bottom of the Pyramid consumers and simultaneously yield benefits to society at large.

I focus my research on firm level factors (both resources and capabilities) and external factors (networking and collaboration with governments and NGOs).

My research is based on a small number of current business projects in developing countries. I aim to compare different approaches to develop and apply business models and their applicability and ability to deliver sustainable advantages to all stakeholders.

I finished a long managerial career in international consumer goods and retailing in 2014.

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