Harold Kassarjian
Professor Emeritus at UCLA Anderson School of Management
Schools
- UCLA Anderson School of Management
Links
Biography
UCLA Anderson School of Management
Biography
Education
Ph.D. Psychology, 1960, UCLA
M.A. Psychology, 1958, UCLA
B.A. Psychology, 1952, UCLA
Interests
Consumer Behavior, Deceptive Advertising, Consumer Perception, Public Opinion Research, Consumer Protection
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