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AboutBiography

Harold Kassarjian

Professor Emeritus at UCLA Anderson School of Management

Schools

  • UCLA Anderson School of Management

Links

    UCLA Anderson School of Management

    Biography


    Education

    Ph.D. Psychology, 1960, UCLA
    M.A. Psychology, 1958, UCLA
    B.A. Psychology, 1952, UCLA

    Interests

    Consumer Behavior, Deceptive Advertising, Consumer Perception, Public Opinion Research, Consumer Protection

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