Gulden Ulkumen

Professor Ülkümen studies the impact of uncertainty on decision making, and consumer's financial decision making. She is a collaboration fund leader of the Behavioral Science and Well-Being Policy Initiative. She has been awarded the INFORMS Decision Analysis Society's Best Publication Award and recognized as a MSI Young Scholar. Her research has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Management Science, Journal of Personality and Social Psychology, and Journal of Experimental Psychology: General. She has taught the MBA Core Marketing and Consumer Behavior courses.

RESEARCH INTERESTS

• Consumer uncertainty
• Consumer financial decision making
• Mental accounting
• Framing and presentation of information
• Categorization and grouping

Education

• MBA Koç University (1999 — 2001)

Companies

• Associate Professor of Marketing University of Southern California - Marshall School of Business (2016)
• Assistant Professor of Marketing USC Marshall School of Business

PUBLICATIONS

• Krijnen, Job, Gülden Ülkümen, Jonathan Bogard, and Craig Fox (2022) “Lay Theories of Financial Well-being Predict Political and Policy Message Preferences,” Journal of Personality and Social Psychology, 122(2), 310-336.
• Walters, Dan, Gülden Ülkümen, David Tannenbaum, Carsten Erner, and Craig R. Fox (in press), “Investor Behavior Under Epistemic versus Aleatory Uncertainty,” Management Science.
• Fox, Craig R. and Gülden Ülkümen (2017). "Comment on Løhre & Teigen: There is a 60% Probability, but I am 70% Certain: Communicative Consequences of External and Internal Expressions of Uncertainty,” Thinking & Reasoning, 23(4), 483-491.
• Tannenbaum, David, Craig R. Fox, and Gülden Ülkümen (2017), “Judgment Extremity and Accuracy under Epistemic versus Aleatory Uncertainty,” Management Science, 63(2) (February), 497-518.
• Isikman, Elif, Deborah MacInnis, Gülden Ülkümen and Lisa Cavanaugh (2016) “The Effects of Curiosity-Evoking Events on Activity Enjoyment,” Journal of Experimental Psychology: Applied, 22(3), 319-330.
• Ülkümen, Gülden, Craig R. Fox, and Bertram F. Malle (2016), “Two Dimensions of Subjective Uncertainty: Clues from Natural Language,” Journal of Experimental Psychology: General, 145(10), 1280-1297.
• Ülkümen, Gülden and Manoj Thomas (2013) “Personal Relevance and Mental Simulation Amplify the Duration Framing Effect,” Journal of Marketing Research, 50 (April), 194-206.
• Chakravarti, Amitav, Andrew Grenville, Vicki G. Morwitz, Jane Tang, and Gülden Ülkümen (2013), “Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity,” Journal of Consumer Psychology, 23 (October), 515-25.
• Ülkümen, Gülden and Amar Cheema (2011), “Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level,” Journal of Marketing Research, 48 (December), 958-69.
• Ülkümen, Gülden, Amitav Chakravarti, and Vicki G. Morwitz (2010), “Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions,” Journal of Marketing Research, 47 (August), 659-71.
• Ülkümen, Gülden, Manoj Thomas, and Vicki G. Morwitz (2008), “Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates,” Journal of Consumer Research, 35 (August), 245-56.
• Chakravarti, Amitav, Chris Janiszewski, and Gülden Ülkümen (2006), “The Neglect of Prescreening Information,”Journal of Marketing Research, 43 (November), 642-53.

BOOK CHAPTER

• Fox, Craig R. and Gülden Ülkümen (2011), “Distinguishing Two Dimensions of Uncertainty,” in Essays in Judgment and Decision Making, Brun, W., Kirkebøen, G. and Montgomery, H., eds. Oslo: Universitetsforlaget.