Leta Beard

Education

• MBA University of Washington (1980)
• BA University of Washington (1978)

Academic Expertise

• global business
• international marketing
• marketing management
• marketing strategy
• sales

Industries

• Retail & Wholesale
• Telecommunications

Positions Held

• At University of Washington since 1995
• University of Washington Professional and Continuing Education, 1987, 2002-present
• Communications Network Systems Consultant, 1992-1995
• Regional Marketing Manager, Western Electric/AT&T Network Systems (Lucent Technologies), 1987-1992
• Marketing Systems Consultant, Small Business Applications Planner Western Electric, 1980-1987

Honors and Awards

• UW Distinguished Teaching Award, 2015
• Ron Crockett Award for Excellence in Undergraduate Teaching 2015
• UW AMA Lifetime Achievement Award 2015
• UW IFC/Panhellenic Faculty of the Year Award, 2014
• Faculty Partner of the Year – Foster Career Services, 2014
• Marketing Faculty of the Quarter Winter, 2014
• Faculty Advisor of the year (UW American Marketing Association), 2014
• Marketing and International Business Faculty of the Year, 2013
• Marketing Professor of the Quarter Winter, 2011, 2012
• UW IFC/Panhellenic Faculty Member of the Year Award, 2011
• Alpha Kappa Psi (Business Fraternity) Professor of the Quarter Fall, 2010
• Wells Fargo Faculty Award for Undergraduate Teaching, 2010
• Marketing Professor of the Year, 2010
• IFC/Panhellenic Faculty of the Year Award, 2010
• Marketing Professor of the Quarter Fall, 2007, 2008, 2009
• UW Distinguished Contribution to Lifelong Learning Award, 2009
• UW Greek Outstanding Faculty Award, 2009
• Panhellenic Excellence in Teaching Award, 2008
• Wells Fargo Faculty Award for Undergraduate Teaching, 2007
• Marketing Professor of the Year, 2006
• Marketing Professor of the Quarter Winter, 2006
• Twice Nominated for UW Overall Best Professor
• AT&T "Passion for Winning" National Award
• Western Electric National Gold Award (One of twelve in the U.S.), Regional Silver Award

Academic Service

• Undergraduate Women in Business Faculty Advisor, UW American Marketing Association Faculty Advisor
• Study Abroad Faculty Director – Ireland (8 years), Rome, Argentina, Puerto Rico
• International Business and Marketing Case Competition Coach – Denmark, Singapore, New Zealand, Hong Kong, Portugal, Montreal and Vancouver Canada,