2010 PRC Symposium - Gal Zauberman: Time Perception and Retirement Saving, Part 2


Yale School of Management
Professor of Marketing

Professor Gal Zauberman studies consumer judgment and decision making, time in decisions, financial decision making, and memory for emotions and choice. In his research, He has published articles in leading marketing and psychology journals on topics that include: factors that affect individuals'' evaluations, preferences, and choice, with specific interest in the role of time in decisions and experiences. He recently started investigating the role of photography in experiences. He won numerous awards, including the William O’Dell  and the Paul Green best paper awards, and the 2007 Early Career Award for Distinguished Contributions to Consumer Psychology. His research received international media coverage, including the New York Times, Scientific American, and others.


  • PhD , Duke University, The Fuqua School of Business, 2000
  • BA , The University of North Carolina, Chapel Hill, 1994


Inconsistent Allocations of Harms Versus Benefits May Exacerbate Environmental Inequality T. Makov, G.E. Newman, and G. Zauberman Proceedings of the National Academy of Sciences In Press

Passing the buck to the wealthier: Reference - dependent standards of generosity J. Z. Berman, A. Bhattacharjee, D. A. Small, and G. Zauberman Organizational Behavior and Human Decision Processes 2020

How Taking Photos Increases Enjoyment of Experiences G. Zauberman, K. Diehl, and A. Barasch Journal of Personality and Social Psychology 2016

Expense Neglect in Predicting Financial Resources G. Zauberman, J.Z. Berman, A.T.K. Tran, and J.G. Lynch Journal of Marketing Research 2016

Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences G. Zauberman, B. K. Kim, S. A. Malkoc and J. R. Bettman Journal of Marketing Research 2009 More Publications by Gal Zauberman

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