Francisco Iniesta
Professor of Marketing at IESE Business School
Biography
IESE Business School
Areas of Interest
- Marketing channels management and franchising
- New product development and introduction. Marketing research
- Organizing and controlling the marketing effort
Francisco Iniesta is professor in the Marketing Department. His areas of specialization include marketing channel management and franchising, new product development and introduction, marketing research and organizing and controlling the marketing effort.
Courses Taught
Read about executive education
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