Ivey Business School



Ivey Business School
Assistant Professor, Marketing

Dante M. Pirouz is an Assistant Professor of Marketing at the Ivey Business School. In 2010, Professor Pirouz earned her Ph.D. from the Paul Merage School of Business at the University of California, Irvine. Previously she received a B.A. from the University of California, Los Angeles, an M.A. from the University of Pennsylvania, and an M.B.A. from the Wharton School of Business.


  • Decision Neuroscience
  • Addictive Consumption
  • Advertising
  • Social Marketing


  • Marketing Products and Services (MBA) Spring, 2011 & 2012
  • Global Marketing Planning (Executive MBA) Winter, 2011 & 2012
  • Global Marketing (Quantum Shift Fellows Program) Spring, 2011


  • R35 Consulting, Los Angeles, CA, Principal/CFO
  • DIRECTV International, Los Angeles, CA, New Business Development Manager - Asia
  • Young & Rubicam Advertising, New York, NY, Senior Account Executive, International Accounts
  • BMW, AG, Munich, Germany, International Marketing Manager

Research/Course Development

  • Addictive consumption
  • The effects of advertising on risky behavior
  • The neuroscience of consumer decision making
  • “A Couple of Squares,” with Raymond Pirouz, Dina Ribbink, and Emily Bendle, Ivey Publishing in development, forthcoming 2013.
  • “Cargill India.,” with Chandrasekhar R, Ivey Publishing in development, forthcoming 2013.
  • “InnerFocus,” with Ken Mark, Ivey Publishing in development, forthcoming 2013.
  • “Mountain Equipment Co-op,” with Raymond Pirouz and Ken Mark, Ivey Publishing, in development, forthcoming 2012.
  • “Salesbrain,” with Chandrasekhar R, Ivey Publishing, 9B12A005, 2012, 12 pages. - Teaching Note 8B12A005, 4 pages.
  • “Porsche Cars Canada: Selling Winter Driving,” with Ken Mark, Ivey Publishing, 9B11A021, 2011, 22 pages. - Teaching Note 8B11A021, 7 pages.
  • “Sushilicious: New Media Launch,” with Raymond Pirouz and Ken Mark, Ivey Publishing, 9B11A035, 2011, 19 pages. - Teaching Note 8B11A035, 5 pages.
  • “Campbell's Soup: Market Research for Label Redesign,” with Chandrasekhar R, Ivey Publishing, 9B11A029, 2011, 14 pages. - Teaching Note 8B11A029, 9 pages.

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