One Minute Education - Dr. Ferdinand Jaspers talks about discovery driven planning


Dr Ferdinand Jaspers is the Programme Director at Erasmus Centre for Entrepreneurship (ECE) where he is responsible for the expertise centre’s ‘Get Started’ programme, a pre-incubation programme for 100+ start-ups each year. Ferdinand holds a PhD in Technology and Innovation Management from Rotterdam School of Management, Erasmus University (RSM). He is a faculty member in RSM’s customised executive education programmes for companies including Q8, Deutsche Bahn, NIBC Bank and Mammoet. Ferdinand’s focus is on corporate entrepreneurship, new business development, and entrepreneurial start-ups and growth.

Rotterdam School of Management

Ferdinand Jaspers is programme director at the Erasmus Centre for Entrepreneurship. His teaching and consultancy activities focus on business modelling and lean startup. Based on his expertise at the intersection of strategy, innovation, and entrepreneurship, he teaches courses and provides masterclasses, workshops and boot camps on corporate entrepreneurship, new business development, and entrepreneurial start-up and growth. With a rigorous academic perspective, Ferdinand draws upon and helps you move beyond approaches such as customer development and lean startup, business modelling, and effectuation. He holds a PhD from RSM.

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