Fei Gao

Fei Gao holds a Ph.D. from HEC Paris and has joined Bentley University in the U.S. as an Assistant Professor in 2020. There, he has joined the Health Thought Leadership Network (Health TLN) to do research in the healthcare domain. His research interests lie in digital marketing in healthcare, medical crowdfunding and digital nudges. Fei Gao is also conducting research with HEC Paris professors of Marketing.

Publications

Journal Articles

• Yanit, M., Shi, K., Wan, F., Gao, F. (2022). Interaction between Health and Financial Status on Coping Behaviors during the COVID-19 Pandemic. Int. J. Environ. Res. Public Health, (19) 20, 13498.
• Zhang, W., Gao, F., Gross, J., Shrum, L. J., Hayne, H. (2021). How Does Social Distancing During COVID-19 Affect Negative Moods and Memory?. Memory, (29) 1, 90-97.
• Pan, X., Qin, Q., Gao, F. (2014). Psychological Ownership, Organization-Based Self-Esteem, and Positive Organizational Behaviors. Chinese Management Studies, (8) 1, 127-148.

Book Chapters

• Pogacar, R., Mecit, A., Gao, F., Shrum, L. J., Lowrey, T. M. (2022). Language and Consumer Psychology In L. R. Kahle, T. M. Lowrey, & J. Huber, (Eds.) APA Handbook of Consumer Psychology. 451-470. Washington, DC: American Psychological Association.