Erik Wilberg

After the first degree (BBA) in 1974 I went into industry and after a couple of short time jobs serving as an financial consultant and a data programmer I got into the media business in 1977. Serving as a sales manager and later organization and IT manager of the local newspaper in my home town of Drammen, I went for further education and completed my MBA at Henley Business School in 1985.
The same year I started out as a management consultant and worked for newspapers and newspaper organisations in Norway and Sweden from 1985 until 2007. I started the doctoral programme (DBA) at Henley Business School in 1992 and after going in and out of that program, I finally completed the doctorate in 2003.
From 2005 I was hired as a part time lecturer at BI in Drammen, and in 2008 I was hired 50% and in 2011 100%. After the closing down of the BI campus in Drammen, I went to work in Oslo and in 2015 I moved to Bergen where I now serve as an Associate Professor at the Bergen Campus.

My professional interests are media strategy and organization and my publications have to some extent reflected that. In later years I have got a great interest in developing new methods of learning - especially in a format of Blended Learning and online activities. I experiment with new formats as videos and other forms of active laearning formats.

ACADEMIC DEGREES

• 2003 Henley Management College D.B.A.
• 1984 Henley Management College M.B.A.
• 1974 Handelsakademiet B.B.A.

WORK EXPERIENCE

• 2005 - Present BI Norwegian Business School Associate professor
• 2005 - 2010 University of Southern Denmark Guest lecturer
• 1992 - 2003 University of Gothenburg Guest lecturer

POPULAR SCIENTIFIC ARTICLES

Wilberg, Erik. 

Avisenes utvikling i et publikumsperspektiv. Praktisk økonomi og finans 2015 ;Volume 31.(2) p. 133-150 BI

Wilberg, Erik. 

Strukturforandringer i Medienorge. Praktisk økonomi og finans 2015 ;Volume 31.(2) p. 97-113 BI

Wilberg, Erik. 

Avisbransjen i omstilling. Praktisk økonomi og finans 2009 (3) p. 25-34 BI

RESEARCH REPORTS

Wilberg, Erik. 

Gøy på landet: Mediekilder og -utvikling i bykommuner og landkommuner fra 2011 til 2016.. Bergen: Handelshøyskolen BI 2017 16 p. BI

Wilberg, Erik. 

Young Media Use. Bergen: Handelshøyskolen BI 2017 10 p. BI

Wilberg, Erik. 

Medieprospect 2016 - Analyser og tanker foran budsjettåret 2016. Bergen: Wilberg Management as/ Handelshøyskolen BI 2015 60 p. BI

Wilberg, Erik. 

Media Prospect 2015 - En analyse foran budsjettåret 2015. Drammen: Wilberg Management as 2014 74 p. BI

Wilberg, Erik. 

Young Digital Life. : Handelshøyskolen BI 2012 12 p. BI

Wilberg, Erik. 

Media Prospect 2011. : Norwegian Publishers Association 2010 Annual Report(2011) BI

Wilberg, Erik. 

Young people and media use. (Ung mediebruk). : Wilberg Management as 2010 BI

SCIENTIFIC ARTICLES

Wilberg, Erik. 

Large Classes: Better Results with Blended Learning. Journal of International Doctoral Research 2017 ;Volume 5.(1) p. 9-27 BI

Bøe-Lillegraven, Tor; Wilberg, Erik. 

Editor, Executive and Entrepreneur. Strategic Paradoxes in the Digital Age. Nordicom Review 2016 ;Volume 37.(2) p. 1-16 BI

Wilberg, Erik; Gottschalk, Petter. 

Media role in white-collar crime detection in Norway. Journal of International Doctoral Research 2014 ;Volume 3.(1) p. 105-125 BI

Wilberg, Erik. 

Avisbransjen i omstilling. Praktisk økonomi og finans 2009 (3) p. 25-37 BI

CONFERENCE PAPERS

Wilberg, Erik; Matthiesen, Stig Berge. 

Redaktør i omstilling. Norsk Medieforskerlag; 2016-10-20 - 2016-10-21 BI

Wilberg, Erik. 

A Merger of Equals or an Unbalanced Takeover. A study of a Norwegian Media Merger. European Media Management Association; 2014-06-13 - 2014-06-15 BI

Juga, Jari; Wilberg, Erik. 

Strategy Development of Logistics Service Industry in Norway: Some Pre liminary Findings. 10th Annual Conference for Nordic Researchers in Logistic (NOFO MA 98),9-10 June); 2001 BI

MEDIA CONTRIBUTIONS

Wilberg, Erik. 

Deltakelse i NRK Kulturnytt. NRK Kulturnytt [Radio] 2017-01-09 BI

Wilberg, Erik. 

Digitalavisene er ikke gode nok. http://www.bt.no/btmeninger/debatt/Digitalavisene-er-ikke-go [Newspaper] 2016-12-07 BI

Wilberg, Erik. 

Intervju om medieutviklkingen i Norge. NRK Kulturnytt [Radio] 2015-09-09 BI

Wilberg, Erik. 

Et liv etter papirdøden. Aftenposten (morgenutg. : trykt utg.) 2014 p. 2-2 BI

Wilberg, Erik. 

Tull ikke med leserne. Dagens næringsliv 2014 p. 50-51 BI

Wilberg, Erik. 

Vi tjener jo ikke penger på nettet. kampanje.com 2014 BI

BOOKS

Wilberg, Erik. 

Strategi i praksis. Bergen: Fagbokforlaget 2017 (ISBN 978-82-450-2186-8) 158 p. BI