Elisa B Schweiger

Elisa B Schweiger is a Lecturer (Assistant Professor) of Marketing Analytics at King’s Business School. Her research examines the effects of multi-sensory marketing and pricing in retail environments.

Elisa’s background is in psychology and marketing, and she holds a PhD from the University in Bath in consumer psychology. She employs a multi-method approach of behavioral experiments, field studies, structural equation modeling and text mining.

Her work has been published in the Journal of Retailing, Risk Analysis, and at international conferences. She also acts as an ad-hoc reviewer for the Journal of Retailing, the European Journal of Marketing, and the Journal of Business Research.

Her research is supported through numerous awards, including the Future Leader Award, Santander Mobility Awards, and multiple scholarships. She has also received awards for her teaching and doctoral dissertation.

Selected Publications

de, Groot, J.I.M., Schweiger, E. and Schubert, I. (2020), Social Influence, Risk and Benefit Perceptions, and the Acceptability of Risky Energy Technologies: An Explanatory Model of Nuclear Power Versus Shale Gas. Risk Analysis. doi:10.1111/risa.13457

Roggeveen, A.L., Dhruv Grewal, and Elisa B. Schweiger (2019), “The DAST Framework for Retail Atmospherics: The Impact of In-Store and Out-of-Store Retail Journey Touchpoints on Customer Experience,” Journal of Retailing, http://doi.org/10.1016/j.jretai.2019.11.002

Schweiger, E.B., Anne L. Roggeveen, Dhruv Grewal, and Nancy M. Puccinelli (2019), “How In-Store Retail and Service Atmosphere Create Customer Engagement,” in The Handbook of Research on Customer Engagement, Linda D. Hollebeek and Dave E. Sprott, eds.

Schweiger, E.B., Dhruv Grewal, Anne L. Roggeveen, and Lauren Beitelspacher (2020), “Managing the Luxury Shopping Experience in an Omnichannel World.” in Research Handbook on Luxury Branding, Keith Wilcox, ed.