Compare courses
Register

Videos

Grey Markets - Part 5 (Don O'Sullivan)

Biography

Melbourne Business School

Don O’Sullivan joined Melbourne Business School in 2008 as an Associate Professor of Marketing.

After completing his PhD at University College Cork, Don continued at Cork as a lecturer for eight years before travelling to Dublin to become the Director of Strategic Marketing at TecBrand.

Don’s research, which been published in the Journal of Academy of Marketing Science, International Journal of Research in Marketing, Strategic Management Journal and elsewhere, focuses on the impact of marketing activities and assets on company performance.

Alongside his academic career, Don also works with global brands, such as Johnson & Johnson, Motorola, NAB, Nestlé, Salesforce, Siemens and AMP, and comments regularly in The Australian Financial Review, ABC and other media outlets.

Don teaches Marketing, Brand Management, Integrated Marketing Communications and Marketing Strategy on our MBA, Executive and Senior Executive MBA programs and General Management and Advanced Management executive education programs.

Read about executive education

Other experts

Thomas Winberry is a macroeconomist who is interested in what micro data can teach us about aggregate issues. His recent work focuses on how firm-level investment behavior shapes the dynamics of aggregate investment over the business cycle, and the response of aggregate investment to fiscal and m...
Biography I started academic life as an engineer, being awarded a first in Engineering (MA Cambridge) and working for British Rail. I then moved fields to train as a science teacher, completing a PGCE in Oxford University, and worked in schools in disadvantaged areas in the UK for four years, an...
Education Qualifications Master of Business Administration, National University of Singapore, 2003 Bachelor of Accountancy, National University of Singapore, 1985 Research Interest Research, Advice And Training In All Areas Of Taxation In Singapore And Asia Pacific Academic Experience A...