Melbourne Business School

Don O’Sullivan joined Melbourne Business School in 2008 as an Associate Professor of Marketing.

After completing his PhD at University College Cork, Don continued at Cork as a lecturer for eight years before travelling to Dublin to become the Director of Strategic Marketing at TecBrand.

Don’s research, which been published in the Journal of Academy of Marketing Science, International Journal of Research in Marketing, Strategic Management Journal and elsewhere, focuses on the impact of marketing activities and assets on company performance.

Alongside his academic career, Don also works with global brands, such as Johnson & Johnson, Motorola, NAB, Nestlé, Salesforce, Siemens and AMP, and comments regularly in The Australian Financial Review, ABC and other media outlets.

Don teaches Marketing, Brand Management, Integrated Marketing Communications and Marketing Strategy on our MBA, Executive and Senior Executive MBA programs and General Management and Advanced Management executive education programs.

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