David Faro

David Faro received his PhD in Marketing at the University of Chicago, and joined London Business School in 2006. Dr Faro’s research examines consumer and managerial decision-making, the psychology of time perception and how people assess the preferences of others. He serves on the editorial board of the Journal of Consumer Research. Dr Faro teaches the marketing core course for MBAs and an elective course on Behavioural Economics and Decision Making. He also teaches on various executive education programmes. Before joining academia, Dr Faro worked in the marketing departments of household appliance firms in Turkey and Greece. He speaks English, Turkish and Hebrew.

Research interests

• Consumer behaviour
• Time perception
• Causal reasoning
• Social perception

Publications

2021

• It's no longer “me”: low past-self-continuity reduces the sunk-cost bias Schanbacher A D; Gurdamar-Okutur N; Faro D
  Journal of Experimental Social Psychology 2021 July Vol 95

2018

• Seeking and avoiding choice closure to enhance outcome satisfaction
  Botti S; Gu Y; Faro D
  Journal of Consumer Research 2018 Vol 45:4 p 792-809

2016

• How does future income affect present discretionary spending : the role of future self-continuity
  Schanbacher A; Faro D; Botti S
  Advances in Consumer Research 2016 Vol 44 p 125-126

2015

• Choice closure increases indulgence (but only once!)
  Gu Y; Klesse A K; Botti S; Faro D
  Advances in Consumer Research 2015 Vol 43 p 105-110

2014

• Is it still working? Task difficulty promotes a rapid wear-off bias in judgments of pharmacological products
  Ilyuk; Veronika; Block L; Faro D
  Journal of Consumer Research 2014 August Vol 41 p 775-793

2013

• More for the many: The influence of entitativity on charitable giving
  Smith R W; Faro D; Burson K A
  Journal of Consumer Research 2013 Vol 39:5 p 961-976

• Multiple-unit holdings yield attenuated endowment effects
  Burson K; Faro D; Rottenstreich Y
  Management Science 2013 Vol 59:3 p 545-555

• The influence of perceived causation on judgments of time: An integrative review and implications for decision-making
  Faro D; McGill A L; Hastie R
  Frontiers in Psychology 2013 Vol 4:217

• Turning the page: The impact of choice closure on satisfaction
  Gu Y; Botti S; Faro D
  Journal of Consumer Research 2013 Vol 40:2 p 268-283

2010

• ABCs of principle-agent interactions: accurate predictions, biased processes and contrasts between working and delegating
  Faro D; Burson K; Rottenstreich Y
  Organizational Behavior and Human Decision Processes 2010 July:113 p 1-12

• Changing the future by reshaping the past: the influence of causal beliefs on estimates of time to onset
  Faro D
  Journal of Consumer Research 2010 Vol 37:2 p 279-291

• Naive theories of causal force and compression of elapsed time judgements
  Faro D; McGill A L; Hastie R
  Journal of Personality and Social Psychology 2010 May Vol 98:5 p 683-701

2006

• Affect, empathy and regressive mispredictions of others' preferences under risk
  Faro D; Rottenstreich Y
  Management Science 2006 April Vol 52:4 p 529-541

2005

• Perceived causality as a cue to temporal distance
  Faro D; Leclerc F; Hastie R
  Psychological Science 2005 Sep Vol 16:9 p 673-677