David Aron

Dave Aron is a marketing educator, coach, and consumer researcher. He has worked with dozens of businesses, entrepreneurs, and non-profit firms, offering mentoring and guidance regarding marketing strategy and tactics. He also has directed projects and shared presentations on marketing, brainstorming, product and personal branding, and brand management. His audiences and students have included community leaders, young executives, social workers, and hundreds of advisees and thousands of members of his marketing classes. He applies over twenty years of teaching experience along with his background in retail and online marketing to the education of his students and clients. He has also published academic articles and shared dozens of presentations on consumer satisfaction, consumer behavior, and innovations in teaching marketing. Dave studied Psychology at Northwestern University, then earned his MBA in Marketing and Human Resources Management from The Ohio State University. He worked in retail mall management and then online marketing for several years before achieving his PhD in Business Administration (Marketing) at the University of Michigan.