Courtney Worsham

Internship Director, Marketing Department, Lecturer at Darla Moore School of Business

Schools

  • Darla Moore School of Business

Links

Biography

Darla Moore School of Business

Education

  • MBA, Winthrop University, 1995
  • B.A., Psychology, University of Virginia, 1986 

PROFESSIONAL EXPERIENCE

University of South Carolina, University Housing, Columbia, SC

  • Marketing Instructor and Internship Director, August 2005 to present

Fulltime faculty member responsible for teaching marketing undergraduate students. Counsel undergraduate students on employment opportunities and serve as instructor of record for all students who take BADM 499 for their marketing internship.

  • Coordinator for Marketing and Family/Graduate Housing, October 2001 to August 2005

Coordinated departmental marketing efforts including design and layout of all publications; created and oversaw special events; supervised full-time, graduate and undergraduate student staff; managed 177 apartments, including facilities management, renovations, yield management, budget, and financial planning for the area; developed and executed social, educational and personal developmental programs for students; served on interdepartmental committees.

  • Director of Marketing for Women’s Sports, July 1999 to October 2001

Oversaw all marketing and public relations efforts for women’s sports; developed marketing initiatives including publications, flyers, and press releases; coordinated group sales efforts, advertising, and media relations; created & oversaw game day promotional efforts; supervised undergraduate and graduate assistant interns, as well as additional game-day staff; served on departmental and University committees.

  • Academic Advisor for Athletics, July 1998 to July 1999

Advised and tracked academic performance of student-athletes; established relationships with campus academic departments; scheduled classes and tutorial sessions to ensure progress toward graduation; coordinated over 350 weekly tutoring appointments involving 400 student-athletes; designed, implemented and assessed tutorial program for 80+ tutorial staff; initiated and coordinated all community service activities for seventeen varsity sports; coached students on proper presentation skills in preparation for public appearances; assisted with recruitment efforts and career planning; assisted with the development of departmental publications; coordinated mentoring program in partnership with the College of Education.

NationsBank, Charleston, SC

  • Assistant Vice President and Business Development Officer, July 1994 to March 1995

Sold investment management, trust and estate planning services; developed sales initiatives and presentations for targeted prospects; conducted educational seminars and training sessions for bank employees.

Palmetto Dunes Resort, Hilton Head Island, SC

  • Public Relations Manager, July 1992 to July 1994

Coordinated location photography shoots, media site inspections and interviews; created extensive new owner relations initiative, including tracking and evaluation of program efforts; assisted with advertising efforts and maintained department budget; developed and executed new-owner sales effort.

Hilton Head Island Chamber of Commerce, Hilton Head Island, SC

  • Communications Manager, January 1991 to July 1992

Developed & implemented comprehensive internal & external communications program; served as media liaison and worked with all local and international media to promote the island; produced all Chamber publications, including newsletters, directories, press releases, annual reports and speeches.

National Republican Senatorial Committee, Washington, DC

  • Director of Senate President’s Council, January 1989 to June 1990

Coordinated million dollar fundraising program involving U.S. Senate and Cabinet members, Vice President and other administrative officials

United States Senate, Washington, DC

  • Staff Assistant to Don Nickles, January 1997 to January 1998

Scheduled and conducted VIP tours, maintained public relations with constituents

National Republican Senatorial Committee, Washington, DC

  • Assistant Director of Direct-To Program, August 1986 to January 1987 (temporary position)

Coordinated direction of $5 million to Senate candidates, assisted with events for three major donor organizations; planned and conducted strategy seminar for Senators and candidates

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