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SPRIG Consulting, LLC, is led by Katie Arnold, a strategic marketing professional with 20 years of health-care experience.  Katie has worked with medical technology companies ranging from venture-backed startups to Fortune 500 companies. Throughout her career, Katie has focused on the entire spec...
In January 2011, Barbara Mellers was appointed as the 11th Penn Integrates Knowledge Professor. Mellers, a globally influential scholar of decision making, is the I. George Heyman University Professor. This appointment is shared between the Department of Psychology in the School of Arts and Scien...
Dr. Olsen’s research seeks to leverage the empirical models that will most appropriately investigate strategic marketing issues in three substantive areas: (1) innovation and new product development, (2) branding, and (3) “green” marketing strategies. Within these areas, he is particularly intere...