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Kellogg School of Management
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Biography

Kellogg School of Management
Adjunct Lecturer of Innovation & Entrepreneurship

SPRIG Consulting, LLC, is led by Katie Arnold, a strategic marketing professional with 20 years of health-care experience.  Katie has worked with medical technology companies ranging from venture-backed startups to Fortune 500 companies. Throughout her career, Katie has focused on the entire spectrum of commercialization needs: from upstream market development strategies to downstream launch execution.

Prior to founding SPRIG, Katie was an independent marketing consultant working on projects that ranged from business plan refinement and market opportunity assessments to development of marketing strategies that included corporate/product positioning and brand development. Katie has demonstrated an aptitude for delivering flawless launch execution and commercialization strategy implementation in the U.S., EU and AP geographies. During her tenure, Katie is proud to have named numerous medical companies, products and technologies.

Prior to consulting, Katie had a successful career with Guidant Corporation (acquired) and Kensey Nash Corporation (acquired) launching new, novel technologies, such as thrombus management catheters, embolic protection devices and coronary stents.  As Director of Marketing at Kensey Nash, Katie played a key role in establishing the company in the Endovascular space through a strategic corporate branding initiative and numerous product launches. At the end of her tenure, the division was sold to Spectranetics (SPNC). While at Guidant, Katie served as a Senior Global Product Manager and successfully led the launch of the company's first cobalt chromium stent for small vessels, the ML MINI VISION. Katie also held positions in strategic corporate marketing as well as sales.

Katie holds an MBA from Northwestern University's Kellogg School of Management, where she was awarded the Health Industry Management Scholarship for recognition of her leadership in the health industry. Currently, Katie is a Kellogg lecturer and teaches the course Medical Product Commercialization to future health-care leaders.

Prior to business school, Katie spent six years working in health-care risk management for the medical malpractice divisions of CNA Insurance Companies and MMI Insurance Company. In her role, Katie worked directly with physicians, hospital administrators, health-care systems and managed-care organizations. Katie holds a BA from the University of Vermont. Education MBA, 2002, Marketing, Health Industry Management, and Biotechnology, Kellogg School of Management, Northwestern University

BA, 1994, Environmental Studies, University of Vermont

Other Professional Experience Founder and Principal Consultant, Sprig Consulting, LLC, 2008-present

Director of Market Development, Kensey Nash Corporation, 2005-2008

Senior Global Product Manager, Vascular Intervention, Guidant Corporation, 2001-2005

Healthcare Risk Management Consultant, CNA Insurance Companies, 1996-2000

Associate Risk Management Consultant, MMI Insurance Company, 1994-1996

Education Other Professional Experience

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