Christian Baccarella

PD Dr. Christian Baccarella studied Business Administration at the FAU Erlangen-Nurnberg and the University of Hull (UK). After completing his studies, he was a Research and Teaching Associate at the Chair of Industrial Management (FAU) from 2010 to 2015, where he also completed his PhD in 2014. Since 2015, he has been working as an „Akademischer Rat auf Zeif at the chair of Industrial Management and is at the same time pursuing his habilitation. In addition, he is also a guest lecturer at the institute of Entrepreneurship and Business Development at the University of Lubeck. Currently, he is substitute professor for Innovation and Management in Agribusiness at the University of Bonn. His research focuses on topics such as innovation marketing, business model innovation, creativity, social media, and consumer perceptions of open innovation activities

Research Areas

• Innovation Marketing
• Social Media
• Open Innovation and Crowdfunding
• Organizational Creativity and Design Thinking
• Business Model Innovation

Education

• 2023 Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
  Habilitation
• 2010-2014 Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
  PhD Candidate (Dr. rer. pol.) | Chair of Industrial Management
• 2003-2009 Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
  Diplom-Kaufmann in Business Administration
• 2006-2007 University of Hull
  B.A. in Marketing (first class honours)