Dr. Cammy Crolic is an Associate Professor of Marketing. Her research focus is in the domain of consumer behavior. Her research explores factors affecting and the processes underlying the consumption experience. Her research on experiential consumption explores how learning and memory increase the hedonic enjoyment of repeated consumption experiences (i.e. food consumption), how experiential learning influences the enjoyment of current consumption experiences, and how minority opinions influence experts’ subjective judgments in consumption domains such as art, music, and food. Her work has implications for consumer health and wellbeing and consequences for both the food industry and public policy makers. Cammy’s research has been published in the Journal of Consumer Research.
Cammy is the recipient of the John A. Howard AMA Doctoral Dissertation Award (2016) and the Nancy R. Hess Marketing Excellence Award (2011). She has been awarded the John Fell Fund Award and Butterworth Fellowship Grant. She has served as a reviewer for Marketing Letters, the Journal of Marketing Management, and the British Food Journal. Cammy has given invited talks in Europe, Asia, North America, and the Middle East.
Cammy earned an MBA and PhD and completed her undergraduate studies in psychology and marketing at the University of Florida. Prior to receiving her MBA she worked for several years as a retail manager for Target Corporation, where she spearheaded a project to improve sales and reduce shrink in the food service department, and then for an IT consulting company where she organized an initiative to create better marketing materials to increase sales force efficiency and profit margin for semi-customizable technology solutions. At Oxford, she is a fellow of Green Templeton College.
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