Anne-Sophie Bayle-Tourtoulou

Anne-Sophie Bayle-Tourtoulou is an Associate Professor in the Marketing Department. She holds a Master in Management degree from HEC Paris - Grande Ecole and the CEMS Master degree. She also holds a Research Master in Marketing and Strategy from Paris-Dauphine University and obtained her phD in Management Science from HEC Paris. Her doctoral thesis won the award for best dissertation in management from the French Académie des Sciences Commerciales.

Her interests lie on strategic and digital marketing, omnichannel retail and ecommerce marketing, consumer neuroscience and artificial intelligence. She has published several articles and books on the previous topics. Her latest book, The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain (in coll. with M. Badoc), has just been published by Routledge

She has been the Academic Director of the Marketing Major and the Master of Sciences in Marketing at HEC from 2012 to 2018 and is the current Academic Director of the "Certificat Executive Marketing & Digital" at the Executive Education. She also worked as a part-time research analyst at IRI, one of the world's leading research companies, for 10 years.

EDUCATION

• 1996 Doctorat es Sciences de Gestion (Ph.D. in Management), HEC Paris - France
• 1992 DEA de Marketing et Strategie (Advanced Diploma in Marketing and Strategy), Université Paris Dauphine - France
• 1991 Diplome Grande Ecole HEC Paris (Master Degree in Management), HEC Paris - France
• 1991 CEMS Diploma, Community of European Management Schools - France

ACADEMIC APPOINTMENTS

Academic responsabilities at HEC

• 2020- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
• 2019- Jury Member of the Strategic Planning Prize Award HEC Paris
• 2012-2018 Academic Director of the Marketing Major and the Master of Sciences in Marketing HEC Paris
• 2016- Academic Director of the Marketing & Digital Executive Certificate HEC Paris
• 2014- Associate Professor, Marketing HEC Paris
• 1997-2014 Assistant Professor HEC Paris
• 2012- Member, HEC Center for Research on Individuals and Organizations HEC Paris

External Academic Responsabilities

• 2000-2000 January - June Visiting Assistant professor Columbia University
• 1993-1996 Assistante pédagogique HEC Paris