Allègre Hadida
University Senior Lecturer in Strategy Fellow of Magdalene College at Cambridge Judge Business School Executive Education
Schools
- Cambridge Judge Business School Executive Education
Expertise
Links
Biography
Cambridge Judge Business School Executive Education
Research interests
Strategy and decision-making in volatile environments, with a particular interest in creative, arts and media organisations and industries. Temporary and project-based organisations; integration of new technologies, including digital content production and broadcast, in traditional arts organisations; roles and resources in cinema; gender and racial labour discrimination; creativity and improvisation in business.
Professional experience
Allègre is a member of the Centre for Film and Screen and a partner of the Cambridge Heritage Research Centre, University of Cambridge.
She has been a Co-Director of SMS-IACMENA (Strategic Management Society – International Academic Cooperation in the Middle East and Africa) since 2015, and she served as a Representative-at-Large, SMS Teaching Community (2015-2017).
Allègre is the External Examiner for the Arts, Business & Creativity MA at Newcastle University, and a Member of the Orientation Committee for the MS/MSc ‘Management des Arts et de la Création’ (MAC) at HEC Paris.
She is the Head of the Strategy Track, a member of the Scientific Committee and the Chair of the 2020 Doctoral Symposium at AIMAC (International Association for Arts and Cultural Management).
Finally, she has been a visiting professor at HEC Paris and CRG Ecole Polytechnique, France; MIT Sloan School of Management, USA; and Tel Aviv University and IDC Herzliya, Israel.
Previous appointments
In the course of her doctorate Allègre, taught business and corporate strategy in HEC (France) prior to joining Cambridge Judge Business School. She also spent eight months as a visiting PhD student at UCLA in Los Angeles, California (USA).
As Director and Chair of Admissions of the School’s MPhil in Management (2013-2016), Allègre led and implemented a full programme review that resulted in a redesign of the curriculum and the creation of a pioneering alumni mentoring scheme, strategy and leadership master classes, creativity and social skills seminars, and a 30% Club Bursary.
Awards & honours
- Cambridge Judge Business School Teaching Award, 2011, 2013, 2022
- Finalist, 2019 Shelby D. Hunt/Harold H. Maynard Award recognising the article published in the Journal of Marketing that makes the most significant contributions to marketing theory in a given year, (with J. Heide and S. Bell), 2020
- Winner, University of Cambridge Pilkington Prize for Excellence in Teaching, 2018
- 2nd Best Corporate Strategy MBA Course in the World, Financial Times, 2017
- MBA Professor of the Year Award, as voted for by the Cambridge MBA class, 2010 and 2013
- Best Paper Prize, AIMAC Conference, Antwerp (with R. Legoux and F. Carrillat), 2011
- Best Paper Proceedings, Academy of Management, (with M. Seifert), 2009
- PhD supervisor to Dr Matthias Seifert, winner of the Emerald/EFMD Outstanding Doctoral Research Award in the Management & Governance category and of the St Edmund’s College Toby Jackman Prize for the most outstanding PhD thesis, 2009
- MBA Teaching Award, as voted for by the Cambridge MBA Class, 2005 and 2008
- Nominated by Cambridge Judge Business School for a National Teaching Fellowship Award, 2006
- Special Jury Prize and Honorary Distinction, FNEGE Best Transdisciplinary Doctoral Dissertation Award, 2004
- Second Prize, AIMS-FNEGE Best Doctoral Dissertation in Strategy Award, 2004
- Finalist, Fondation HEC Best PhD Thesis Award, 2003
Selected publications
Here are a selection of Allègre Hadida''s publications. Please see the "Selected publications" tab above for a more comprehensive list.
Hadida, A.L. (2015) "Performance in the creative industries." In: Jones, C., Lorenzen, M. and Sapsed, J. (eds.) The Oxford handbook of creative industries. Oxford: Oxford University Press, pp.219-247
Watch "Creative & Cultural Industries Performance"
Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B. (2015) "Effective judgmental forecasting in the context of fashion products." Journal of Operations Management, 36: 33-45 (DOI: 10.1016/j.jom.2015.02.001)
Hadida, A.L. and Paris, T. (2014) "Managerial cognition and the value chain in the digital music industry." Technological Forecasting and Social Change, 83: 84-97 (DOI: 10.1016/j.techfore.2013.04.005)
Seifert, M. and Hadida, A.L. (2013) "3 humans + 1 computer = best prediction." Harvard Business Review, 91(5): 28
Seifert, M. and Hadida, A.L. (2013) "On the relative importance of linear model and human judge(s) in combined forecasting." Organizational Behavior and Human Decision Processes, 120(1): 24-36
Hadida, A.L. (2009) "Motion picture performance: a review and research agenda." International Journal of Management Reviews, 11(3): 297-335
Watch "Six Things We Know About Motion Picture Performance"
Journal articles
Hadida, A.L. (2003) "Chronicle of an aborted Hollywood revolution: the Rashomon case study." Journal of Strategic Management Education, 1(1): 247-266
Ghertman, M. and Hadida, A.L. (2005) "Institutional assets and competitive advantage of French over U.S. cinema, 1895-1914." International Studies of Management and Organization, 35(3): 50-81
Seifert, M. and Hadida, A.L. (2006) "Facilitating talent management decisions in the music industry." Management Decision, 44(6): 790-808
Hadida, A. (2009) "Motion picture performance: a review and research agenda." International Journal of Management Reviews, 11(3): 297-335
Watch "Six Things We Know About Motion Picture Performance"
Hadida, A.L. (2010) "Commercial success and artistic recognition of motion picture projects." Journal of Cultural Economics, 34(1): 45-80 (DOI: 10.1007/s10824-009-9109-z)
(Translated into Chinese and reprinted in Studies in Culture & Art, 6(4), 2013)
Seifert, M. and Hadida, A.L. (2013) "On the relative importance of linear model and human judge(s) in combined forecasting." Organizational Behavior and Human Decision Processes, 120(1): 24-36
Hadida, A.L. (2013) "Let your hands do the thinking!: Lego bricks, strategic thinking and ideas generation within organizations." Strategic Direction, 29(2): 3-5 (DOI: 10.1108/02580541311297976)
(Most downloaded Strategic Direction article in 2013; downloaded over 1,000 times)
Seifert, M. and Hadida, A.L. (2013) "3 humans + 1 computer = best prediction." Harvard Business Review, 91(5): 28
Hadida, A.L. (2013) "Institutions, assets combinations and film performance: a U.S.-French comparison." Psychology of Aesthetics, Creativity and the Arts, 7(2): 155-170 (DOI: 10.1037/a0030166)
Hadida, A.L. and Paris, T. (2014) "Managerial cognition and the value chain in the digital music industry." Technological Forecasting and Social Change, 83: 84-97 (DOI: 10.1016/j.techfore.2013.04.005)
Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B. (2015) "When to forget the rearview mirror." Harvard Business Review, 93(6): 30 (co-authored with HBR editor Matt Chase)
Hadida, A.L., Tarvainen, W. and Rose, J. (2015) "Organizational improvisation: a consolidating review and framework." International Journal of Management Reviews, 17(4): 437-459 (DOI: 10.1111/ijmr.12047)
Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B. (2015) "Effective judgmental forecasting in the context of fashion products." Journal of Operations Management, 36: 33-45 (DOI: 10.1016/j.jom.2015.02.001)
Durand, R. and Hadida, A.L. (2016) "Logic combination and performance across occupational communities: the case of French film directors." Journal of Business Research, 69(7): 2371-2379 (DOI: 10.1016/j.jbusres.2015.10.006)
Books, monographs, reports & case studies
Évrard, Y., Busson, A., Cauvin, C., Chiapello, È., Ferry-Maccario, N., Hadida A.L., Kéravel, A., and Silhol, O. (eds.) (2004) Le management des entreprises artistiques et culturelles. Paris: Economica, 2nd edition.
Hadida, A.L. (2007) "Rashomon: David Puttnam versus Columbia Pictures." European Case Clearing House (ECCH).
Petrie, M., Schutt, B., Hadida, A.L., Barakat, S. and Cruz, A.B. (2012) A smooth sea never made a skilled sailor: DERO project: research findings and insights final report. London: National Endowment for Science, Technology and the Arts (NESTA).
Hadida, A. and Morris, C. (2013) "Channel 4 and the British television industry: 1982-2012 (Case A)." European Case Clearing House (ECCH).
Hadida, A. and Astandu, T. (2013) "Big data and Channel 4 (Case B)." The Case Centre: 305-295-1.
Schutt, B. and Hadida, A.L. (2015) "Sky Arts Ignition: a new era in arts partnerships?" European Case Clearing House (ECCH). (forthcoming)
Book chapters
Busson, A. and Hadida, A.L. (2004) "Stratégie et politique d''entreprise." In Évrard, Y., Busson, A., Cauvin, C., Chiapello, È., Ferry-Maccario, N., Hadida A.L., Kéravel, A., and Silhol, O. (eds.) (eds.) Le management des entreprises artistiques et culturelles. Paris: Economica, 2nd edition, pp.14-61
Seifert, M. and Hadida, A.L. (2007) "Strategic decisions in high velocity contexts." In Wankel, C. (ed.) The handbook of 21st century management. Thousand Oaks, CA: Sage Publications, pp.294-302
Hadida, A.L. (2013) "Strategic assets and performance across institutional environments." In: Kaufman, J.C. and Simonton, D.K. (eds.) The social science of cinema. Oxford: Oxford University Press, pp.207-231
Hadida, A.L. (2015) "Performance in the creative industries." In: Jones, C., Lorenzen, M. and Sapsed, J. (eds.) The Oxford handbook of creative industries. Oxford: Oxford University Press, pp.219-247
Busson, A. and Hadida, A.L., with Frery, F. (2015) "Stratégie." In: Évrard, Y. et al. (eds.) Le management des industries creatives et culturelles. Paris: Economica. (forthcoming)
Conference papers
Hadida, A.L. (2002) "Perspective de la ressource et avantage concurrentiel: un état de l''art des recherches empiriques (1985-2001)." In Association Internationale de Management Stratégique (eds.) Proceedings of the Annual International Conference of the Association Internationale de Management Stratégique (11th), 5-7 June 2002, Paris, France.
Hadida, A.L. (2004) "Reputation resources, commitment and performance of cultural projects: an application to U.S. cinema." In Academy of Management (eds.): Creating actionable knowledge: Academy of Management Annual Meeting, 64th, BPS Division, 6-11 August 2004, New Orleans, LA.
Hadida, A.L. (2005) "The impact of perfectly mobile resources on project performance: evidence from the U.S. cinema industry." In: International Conference on Arts and Cultural Management, 8th, 3-6 July 2005, Montreal, Canada.
Seifert, M. and Hadida, A.L. (2009) "Decision making, expertise and task ambiguity: predicting success in the music industry." In Solomon, G. (ed.) Best Paper Proceedings of the 2009 Academy of Management Meeting, 7-11 August, Chicago, IL. Briarcliff Manor, NY: Academy of Management.
Working papers
Ghertman, M. and Hadida, A.L. (1999) "Institutions, institutional change, strategic assets and competitive advantage of American and French film industries (1895-1998)." Les Cahiers de Recherche, No.669. Paris: HEC Paris
Puncturing Hollywood conventional wisdom
A movie star’s popularity boosts opening-weekend ticket sales, but the actor’s artistic merit is just as important for box office receipts over …
The value of failure: creativity on the MBA
Thomas Edison was famous for saying “I have not failed 10,000 times. I have just found 10,000 ways that won’t work.” It’s …
Creative success in the workplace
Lizzie Ball and Adam Spiers of Classical Kicks!, University of Cambridge MPhil in Management graduates, and MPhil in Management Programme Director Dr …
French film ‘artistes’
For French film directors, also serving as producer could backfire because ‘artistic penalties may override commercial benefits,’ finds study co-authored at University …
‘Blue sky’ banking
MPhil in Management students at Cambridge Judge develop experimental ideas for Lloyds Banking Group’s Innovation Labs. Lloyds Banking Group and the Cambridge …
This is why your sales forecast needs a new approach
by Dr Allègre Hadida, University Senior Lecturer in Strategy and Director of the MPhil in Management Programme Forecasting is a tricky business. When …
Hollywood and the MBA
Brett Granstaff, Cambridge MBA 2012, talks about film, financing and Cambridge. Brett Granstaff, Cambridge MBA 2012, spoke on 8 May to students …
That’s entertainment: what – and how – will we be watching in 2020?
Take unlimited creativity, add multiple platforms, throw in faster and smarter tech and you’ve got the ingredients for the biggest entertainment industry …
The changing digital game to be discussed at Cambridge Judge Business School
Newly launched Digital Compass Forum brings together leading digital practitioners for a 360° panel discussion on the challenges facing the digital media …
Organisational improvisation mapped by new Cambridge Judge Business School research
Turning jazz riffs and improvisational theatre into a full score or screenplay. The management field of Organisational Improvisation (OI) has traditionally drawn …
How technology has changed the game of creative production and consumption
Allègre Hadida hosted the Entertainment Master Class (EMC) at Cambridge Judge Business School earlier this year. Founded in 2008, the EMC is now …
Write to live, live to write? (part 1 of 3)
If content is free, what will creatives eat? In the first of our series looking at how technology has changed the game …
Goliath takes up the slingshot (part 3 of 3)
While creatives and corporates fight it out for control of production, one thing hasn’t changed – the audience always comes first. In …
Allègre goes viral with help from will.i.am
A Financial Times Ten Questions profile of Dr Allègre Hadida quickly went viral yesterday when will.i.am retweeted the link to the interview …
What happens in Cambridge … influencing creative industries management around the world
Google, YouTube, NBC Universal, National Theatre, National Trust, Art Finder, Saatchi & Saatchi – all homes to Cambridge MBA alumni who were …
Putting the business into show business – welcome Entertainment Master Class 14-18 Jan
Entertainment Master Class (EMC) – the international peer-to-peer academy for the entertainment industry – is partnering with Cambridge Judge Business School this …
What can the entertainment industry and business schools learn from each other?
Dr Allègre Hadida, University Lecturer in Strategy at Cambridge Judge, talks about the Entertainment Masterclass to be held in Cambridge in January …
Film industry should rethink its values
Is cinema performance research being short-sighted and out-of-date in its continued use of box office returns as the principle yardstick for measuring …
Film industry should rethink its values
Dr Allègre Hadida claims that most film industry research may be short-sighted and out-of-date in its continued use of box office returns …
The perception of ‘performance’
Dr Hadida gets creative at a round table discussion to take place on 2 May Dr Allègre Hadida, from Cambridge Judge Business …
Financial Times: Business School: IT woes, 21st century work skills and Goldman
Dr Allègre Hadida, University Senior Lecturer in Strategy at Cambridge Judge Business School, recommends Obelix & Co by René Goscinny and Albert …
Significance: Hollywood’s best supporting actors
Robert Bain writes about Hollywood movies and why it is so difficult to predict how they will perform at the box office. …
Cineuropa: BigData.BigMovies reveals cinema digitalisation opportunities
Fran Royo writes about an international conference BigData.BigMovie that took place in Germany last month. Scientists and practitioners came together to discuss …
Business Review Europe: Why straddling makes no business sense
For French film directors, also serving as producer could backfire because “artistic penalties may override commercial benefits,” finds study co-authored by Allègre …
City AM: Career boost: Why an MSc will help give you the edge
Harriet Green investigates what is it about business-related MSc that will help students to compete in today’s competitive climate. “The danger of …
Finextra: Lloyds partners Cambridge Judge on innovation programme
MPhil in Management students at Cambridge Judge develop experimental ideas for Lloyds Banking Group’s Innovation Labs. Students were involved in evaluating the …
Harvard Business Review: When to forget the rearview mirror
How to forecast success in volatile environments such as music, film and the fashion industry? Can more data improve forecasts? New research …
My Science: That’s entertainment: what – and how – will we be watching in 2020?
Take unlimited creativity, add multiple platforms, throw in faster and smarter tech and you’ve got the ingredients for the biggest entertainment industry …
Cambridge Network: Allègre goes viral with the help from will.i.am
A Financial Times Ten Questions profile of Dr Allègre Hadida quickly went viral last week when will.i.am retweeted the link to the …
Financial Times: Women at business school – Allègre Hadida, professor
An FT Ten Questions profile of Dr Allègre Hadida quickly went viral when Will.i.am retweeted the link to the interview to his …
Cambridge Network: What happens in Cambridge
The Culture, Arts and Media concentration on the Cambridge MBA is influencing creative industries management around the world. Dr Allègre Hadida pioneered …
Cambridge News: How the talents behind Strictly Come Dancing, The Office and Deal Or No Deal are working with Cambridge University’s Judge Business School
Is the traditional MBA about to spawn a glamorous new sibling? The Masters of Entertainment may be just around the corner thanks …
Business Weekly: Showbiz stars get top billing in Cambridge MBA
Is the traditional MBA about to spawn a glamorous new sibling? The Masters of Entertainment may be just around the corner thanks …
The Times (MBA Supplement): Soft skills needed in hard times
Creativity was the number one competency expected of leaders in a study of CEOs by IBM in 2010. Yet creativity, essential to …
Cambridge News: Movie watchers leave rentals behind
The humble video shop – once the favourite source of Friday night entertainment – may be on the way out, according to …
Videos
The film industry should rethink its values, believes Dr Allègre Hadida
SBS Seminar Speaker Allegre Hadida: The Temporary Marketing Organisation
The Varsity Match CPD Seminar 2: Manage Corporate Transition with Allegre Hadida
Allègre Hadida - Cambridge Judge Business School
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