Alex Reeve

Dr Alex Reeve is a Professor of Practice in Marketing and Leadership at Hult International Business School in London, Dubai, Shanghai and Boston, and at Hult Ashridge Executive Education. He consults for a number of businesses in the media and tech industries and undertakes research into consumer behaviour.

Alex lectures in Strategic Marketing, Agile Leadership, Product Management, Strategic Brand Management, Digital Marketing, Sales Management and Consumer Behaviour. His focus is increasingly on helping students, executives and organisations take an agile approach, enabling them to create greater value through closer relationships with their customers and partners.

Alex has previously held senior roles in the tech and education industries, including global Vice President of Marketing at Pearson plc, Managing Director for Northern Europe at Elsevier, Director of the Windows Phone Business Group at Microsoft, and Head of Products at mobile operator ‘3’. He has lived and worked in the UK and France.

Alex holds a PhD from the University of Surrey and an MSc from Henley Business School (with Distinction and Academic Prize).

Publications

• The House on Half Moon Street
• The Anarchists' Club
• The Butcher of Berner Street
• The Blood Flower

Companies

• Professor of Marketing and Leadership Hult International Business School (2015)
• Professor of Marketing and Leadership Ashridge Executive Education, Hult International Business School (2015)
• Vice President Global Marketing Pearson plc (2012 — 2015)
• Managing Director, UK and Northern Europe Elsevier (2011 — 2012)
• Business Group Director, Windows Phone Microsoft (2003 — 2011)
• Head of Interactive Products Three. (2000 — 2003)
• Director, Digital and Online Products, Europe Hasbro (1998 — 2000)

Education

• Doctor of Philosophy (PhD) University of Surrey (2018 — 2021)
• Masters Henley Business School (2006 — 2007)
• Bachelor's degree, BBA University of Portsmouth (1983 - 1987)