XMKT-719 Applied Marketing Analytics and Reporting

School of Continuing Studies

School of Continuing Studies

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About the course

Gathering real-time insights about customers as they interact with a brand, from social media content to digital advertising to the organization’s website, is essential to measure exactly what is working and what is not. Marketers must be well versed in establishing key performance measures, using the latest analytic and reporting tools, and synthesizing the data for the “C” suite and other key stakeholders.

In this course, students will take an in-depth look at how to measure and analyze marketing performance and return on investment. Students develop a hands-on understanding of many common analytic tools, including Google Analytics, social, and digital media analytic tools. Students work in small groups on a digital marketing measurement strategy for a case study. Students will develop a framework for analyzing data and making decisions based on client goals

Course Objectives

Upon completion of this course, successful students will be able to:

  • Evaluate current digital marketing measurement tools and methodologies, both quantitative and qualitative
  • Demonstrate ability to work with Google Analytics, social, and digital media analytic applications
  • Identify advanced digital marketing analytic strategies that increase return on investment
  • Present the return on investment of digital marketing efforts in a justifiable format
  • Analyze the effect and performance of a digital marketing campaign on an organization’s priorities and goals
  • Create a digital marketing measurement strategy for a client

XMKT-719 Applied Marketing Analytics and Reporting at School of Continuing Studies

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Operations

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