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The Chartered Institute of Marketing

Digital Marketing Strategy Masterclass

Oct 17—18, 2019
2 days
Cookham, United Kingdom
GBP 1315 ≈USD 1643
GBP 657 per day

How it works

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Description

This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy, the course allows delegates to develop digital marketing strategies, manage and implement campaigns and analyse results. Heavily focused on analysis of results throughout, the course will show how to build effective plans and judge return on investment.

Learning outcomes

  • Digital marketing in perspective - challenges, trends and changes.
  • Advanced channel techniques - SEO, social media, e-mail, display.
  • In-depth analytics - analysis, funnels, reporting and ROI.
  • Digital marketing strategy - situational analysis, objectives and KPIs, strategy models and implementation.

Who should attend

Attendees should have a solid knowledge of digital marketing, its key channels and experience of implementing these techniques. This is an excellent follow up course for anyone who has completed the three day Digital Marketing course.

Experts

Daniel has been working in Digital Marketing for the past 19 years, with extensive experience working both client side and within the agency environment. He is a Course Director for the CIM, a certified Google Squared trainer and a lecturer at Imperial College and Cranfield School of Management. ...