Digital Marketing Strategy Masterclass

The Chartered Institute of Marketing

The Chartered Institute of Marketing

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Who should attend

This is a practical course for anyone involved with the management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.

About the course

The Digital Marketing Strategy Masterclass will help those with good knowledge of digital marketing, take their skills and knowledge to the next level and build a comprehensive digital strategy. The course will work through a step-by-step process to allow delegates to build a digital marketing strategy over the two days that they can take away and implement. Heavily focused on analysis of results throughout, the course will show how to build effective plans and judge return on investment (ROI). The course ends with delegates getting feedback on their strategies so they can refine before implementation.

Learning outcomes

  • Digital marketing in perspective - challenges, trends and changes
  • Digital marketing strategy - situational analysis, objectives and KPIs, strategy models and implementation
  • Digital Transformation - the ten key pillars of digital capability
  • Advanced digital channel techniques - SEO, paid search, social media, e-mail, display.
  • Automation, personalisation, Conversion Rate Optimisation and iteration.
  • In-depth analytics - analysis, funnels, reporting and ROI.
  • Building a measurement framework
  • Digital marketing strategy workshop and feedback

Experts

Daniel Rowles

Daniel has been working in Digital Marketing for the past 19 years, with extensive experience working both client side and within the agency environment. He is a Course Director for the CIM, a certified Google Squared trainer and a lecturer at Imperial College and Cranfield School of Management. ...

Ciaran Rogers

Experienced digital marketer and co-host of Target Internet's Digital Marketing Podcast, Ciaran has been practising and developing digital marketing techniques and strategies for the last 19 years. Ciaran has helped organisations of all types to use digital marketing effectively, working with a ...

Digital Marketing Strategy Masterclass at The Chartered Institute of Marketing

From  GBP 999$1,422

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Read more about Operations

When it comes to operations control, whether you’re trying to optimize workflow or marketing and sales operations, you need to impact as many variables at once as possible in order to have a greater effect. However, it's not always that easy. How sho...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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