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School of Continuing Studies

XCPD-765 Measuring & Calculating Return on Investment for Social Media

Aug 5—11, 2019
Online
USD 650
Oct 24, 2019
Washington, District of Columbia, United States
USD 699
USD 699 per day
Nov 4—17, 2019
Online
USD 699

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Description

This course will provide students with an in-depth, hands-on exploration of current trends and tools including quantitative and qualitative measurement methodologies for social media. Participants will learn to communicate return on investment (ROI) of social media to a non-expert audience. Participants will develop skills to analyze how the performance of their social media strategies directly impacts the strategic priorities and mission goals of their organizations.

Course Objectives

Upon completion of this course, successful students will be able to:

  • Evaluate current social media measurement tools and methodologies, both quantitative and qualitative
  • Present the return on investment of social media efforts in a justifiable format
  • Identify best practices for managing social media channels and tactics for increasing engagement
  • Analyze the effect and performance of their social media practices on organizational priorities and goals
School of Continuing Studies

XMKT-719 Applied Marketing Analytics and Reporting

Next dates

Oct 18—26, 2019
4 daysModules info
Washington, District of Columbia, United States
USD 1055
USD 263 per day

Description

Course Details

Gathering real-time insights about customers as they interact with a brand, from social media content to digital advertising to the organization’s website, is essential to measure exactly what is working and what is not. Marketers must be well versed in establishing key performance measures, using the latest analytic and reporting tools, and synthesizing the data for the “C” suite and other key stakeholders. In this course, students will take an in-depth look at how to measure and analyze marketing performance and return on investment. Students develop a hands-on understanding of many common analytic tools, including Google Analytics, social, and digital media analytic tools. Students work in small groups on a digital marketing measurement strategy for a case study. Students will develop a framework for analyzing data and making decisions based on client goals

Course Objectives

  • Upon completion of this course, successful students will be able to:
  • Evaluate current digital marketing measurement tools and methodologies, both quantitative and qualitative
  • Demonstrate ability to work with Google Analytics, social, and digital media analytic applications
  • Identify advanced digital marketing analytic strategies that increase return on investment
  • Present the return on investment of digital marketing efforts in a justifiable format
  • Analyze the effect and performance of a digital marketing campaign on an organization’s priorities and goals
  • Create a digital marketing measurement strategy for a client
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