XCPD-765 Measuring & Calculating Return on Investment for Social Media

School of Continuing Studies

How long?

  • from 1 day
  • in person, online

What are the topics?

School of Continuing Studies

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Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

About the course

This course will provide students with an in-depth, hands-on exploration of current trends and tools including quantitative and qualitative measurement methodologies for social media. Participants will learn to communicate return on investment (ROI) of social media to a non-expert audience. Participants will develop skills to analyze how the performance of their social media strategies directly impacts the strategic priorities and mission goals of their organizations.

Course Objectives

Upon completion of this course, successful students will be able to:

  • Evaluate current social media measurement tools and methodologies, both quantitative and qualitative
  • Present the return on investment of social media efforts in a justifiable format
  • Identify best practices for managing social media channels and tactics for increasing engagement
  • Analyze the effect and performance of their social media practices on organizational priorities and goals

Experts

Christina Francisco

Prior to ASHP, Christina led the Digital Marketing team at the headquarter location in Arlington, VA as their Director, Digital Marketing. Christina has had the opportunity to lead projects and work in partnership with Headspace.com, FitBit, Colgate, and Dannon Light & Fit in her roles at ass...

XCPD-765 Measuring & Calculating Return on Investment for Social Media at School of Continuing Studies

From  $699

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.