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School of Continuing Studies

XCPD-462 Managing a Franchise Business

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It takes a strong concept, high quality marketing and many other elements to build a successful franchise company. A franchise business has many unique and diverse needs that must be effectively addressed through a dedicated management system. This course will evaluate the various approaches used by a broad spectrum of franchise companies to identify, evaluate and even challenge traditional thinking. This session will cover the following key related areas:

  • Franchise Relations: Jan Gilbert, Partner, Gray Plant Mooty
  • Franchise Systems & Support: Iric Wexler, VP, The Cleaning Authority
  • Dispute Resolution: Chuck Kincade, Delta Resolutions
  • Operations Excellence: David Worthen, Partner, Quarles & Brady, LLP
  • Site Selection & Territory Planning: Dr. R. Sukumar, CEO, Optimal Strategix Group
  • Strategic Growth Planning: Andrew Sherman, Partner, Seyfarth Shaw LLP

Note: Speakers subject to change based on availability.

Course Objectives

At the completion of the course, a successful student will be able to:

  • Discuss best practices in franchising management
  • Assess common franchise systems, support and monitoring
  • Develop new approaches to managing an existing or new franchise&

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School of Hotel Administration

Valuing Hotel Intellectual Property and Structuring the Capital Stack

Next dates

Oct 23, 2019
USD 769
Nov 6, 2019
USD 769
Nov 20, 2019
USD 769
+24 more options


To structure the most advantageous deal it is critical to assess the value of hotel intellectual property accurately. This course is designed to help you develop a high level of financial sophistication so you can properly assess hotel management agreements and franchise agreements, as well as assign value to the real assets.

Professor Jan deRoos will guide you through the valuation of management agreements as well as franchise agreements using Excel-based spreadsheet tools. You will examine how debt and equity capital markets are used to financially engineer enhancements in the value of the real estate. To make sound financing decisions, you will calculate the costs of many of the commonly used mortgage loan features. Finally, you will explore how private equity sponsors design cash flow distribution mechanisms to align incentives and to achieve high returns.

This course emphasizes the role of debt capital in creating value for equity and the role of public and private equity in modern real estate capital markets. Throughout the course, you will use sophisticated spreadsheet tools to support and quantify the analyses, all of which can be used to analyze real-life opportunities.

Key Benefits

Participants who complete this course will be able to...

  • Estimate the value of hotel management agreements and their impact on shareholder value
  • Estimate the value of franchise agreements and their impact on shareholder value
  • Calculate the true costs of loans, taking into account a wide range of possible fees and features
  • Calculate the cash flow "waterfall" that is part of the promote structure in a private equity fund
  • Model duration to clarify the timing of cash returns and determine the modified internal rates of return (IRR)

Topics Include

Module 1 - Modeling and Valuing Management Agreements

  • 1. What are the implications of a new property in the market?
  • 2. Projecting Year-by-Year Costs of Management Contracts

Module 2 - Modeling and Valuing Franchise Agreements

  • 1. Valuing the Management Contract
  • 2. Modeling and Valuing Franchise Agreements

Module 3 - Debt Financing

  • Review of Contemporary Structures
  • Mortgage Calculation Workshop
  • Commercial Mortgage-Backed Securities

Module 4 - Equity Financing

  • Public Real Estate Equity
  • Private Real Estate Equity and Fund Structures

Who should attend

This course is designed for managers and professionals with financial or operational responsibility of hotel real estate, investments, financing, or asset management including asset managers, and portfolio managers; professionals working for or aspiring to work for real estate funds, REITs, real estate developers, real estate advisory firms, and others affiliated with the creation and use of real estate as a financial asset, focused on hotel real estate investment projects.


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