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School of Continuing Studies

XCPD-462 Managing a Franchise Business

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Description

It takes a strong concept, high quality marketing and many other elements to build a successful franchise company. A franchise business has many unique and diverse needs that must be effectively addressed through a dedicated management system. This course will evaluate the various approaches used by a broad spectrum of franchise companies to identify, evaluate and even challenge traditional thinking. This session will cover the following key related areas:

  • Franchise Relations: Jan Gilbert, Partner, Gray Plant Mooty
  • Franchise Systems & Support: Iric Wexler, VP, The Cleaning Authority
  • Dispute Resolution: Chuck Kincade, Delta Resolutions
  • Operations Excellence: David Worthen, Partner, Quarles & Brady, LLP
  • Site Selection & Territory Planning: Dr. R. Sukumar, CEO, Optimal Strategix Group
  • Strategic Growth Planning: Andrew Sherman, Partner, Seyfarth Shaw LLP

Note: Speakers subject to change based on availability.

Course Objectives

At the completion of the course, a successful student will be able to:

  • Discuss best practices in franchising management
  • Assess common franchise systems, support and monitoring
  • Develop new approaches to managing an existing or new franchise&

Experts

Ben has invested over twenty-five years in the franchise community, with a broad range of key management and franchise-building experience. He has developed and expanded four franchise concepts including two in foodservice, an automotive concept and a web-based franchise. Ben worked for ExxonMobi...