XCPD-599 Franchise Management Theory and Practice

School of Continuing Studies

School of Continuing Studies

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About the course

The franchise model is going through significant transitions due to a complex array of influences including new technologies, increasing regulatory activities, and rapidly changing global demographics. This course is designed to help franchise professionals gain a better appreciation for and a deeper understanding of best practices and developing trends in franchising. It is structured to help individuals in the franchise sector develop broader knowledge and better competency in the emerging components that relate to the franchise model. It takes a strong concept, high quality marketing and many other elements to build a successful franchise company. This course will evaluate the various approaches used by a broad spectrum of franchise companies to identify, evaluate and even challenge traditional thinking. Attendees will review the latest thinking in the business community on corporate structures, chain development, mergers, acquisitions and divestitures related to franchising. The course will present case studies, interactive exercises, and group projects to foster new insights and strategies, as well as provide presentations by key industry guest speakers.

Course Outline

Online Study:

  • Introduction and Overview
  • Site Selection, Real Estate & Territory Allocation
  • Territory Modeling for Success
  • The Utility of Technology
  • Technically Speaking
  • Media and Marketing Management
  • Franchise Marketing Challenges
  • Course Wrap-up

Face-to-Face Classroom Study:

DAY ONE

  • Welcome, Introductions and Overview
  • Strategic Growth Planning
  • Strategic Growth Planning
  • Operational Elements of a Franchise Company
  • Operations Overview

DAY TWO

  • Reflection and Review
  • Ongoing Franchise Support
  • Franchise Systems and Support
  • The Future of Franchising
  • Strategic Planning for Innovation

DAY THREE

  • Reflection and Review
  • Legal & Regulatory Analysis
  • Legal Analysis
  • The Franchise Melting Pot
  • Mergers & Acquisitions
  • Understanding Gen-Y
  • Review, Wrap-up,Evaluations & Graduation

Course Objectives

  • Develop new approaches to managing an existing or new franchise
  • Identify best practices across leading franchise companies
  • Discuss the developing trends franchise management is facing
  • Provide salient and meaningful strategies for dealing with franchise related issues

Experts

Benjamin Litalien

Ben has invested over twenty-five years in the franchise community, with a broad range of key management and franchise-building experience. He has developed and expanded four franchise concepts including two in foodservice, an automotive concept and a web-based franchise. Ben worked for ExxonMobi...

XCPD-599 Franchise Management Theory and Practice at School of Continuing Studies

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Disclaimer

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