XCPD-598 Fundamentals of the Franchise Model

School of Continuing Studies

School of Continuing Studies

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About the course

Over the past 50 years, franchising has evolved into one of the most dynamic, transformative business strategies in the world. This course takes a detailed look at how franchising started, evolved and transformed into its current form. An in-depth look at why people start a franchise, buy a franchise and use the franchise model will be explored. In addition, an examination of the different alternatives to the franchise model will be considered to understand the value and purpose of franchising. A franchise business has many unique and diverse needs that must be effectively addressed through a dedicated management system. We will examine each of the key management components to determine their role in the franchise model.

Course Outline

Online Study:

  • Introduction and Overview
  • Franchising and the Alternatives
  • A Global Perspective
  • Economic Impact of Franchising
  • Dealing with Disputes in Franchising
  • Site Selection and Real Estate
  • Wrap-up

Face-to-Face Classroom :

DAY ONE

  • Welcome, Introductions and Overview
  • Legal Analysis
  • A Brand Development
  • Strategic Planning in Franchising
  • Strategic Planning

DAY TWO

  • Reflection and Review
  • Franchising International
  • Franchising International
  • Social Impact of Franchising
  • Social Franchising

DAY THREE

  • Reflection and Review
  • Marketing the Franchise
  • Marketing the Franchise
  • Franchise Relationships
  • Franchise Relations –
  • Review, Wrap-up & Evaluations

Course Objectives

  • Discuss the history and transformation of the franchise industry and common motivations to start, buy, and use the franchise model.
  • Compare the franchise model to corporate structures, chain development, mergers, acquisitions and divestitures.
  • Discuss fundamentals of the economic and social impact of franchising.
  • Discuss best practices in franchising management
  • Assess common franchise systems, support and monitoring

Experts

Benjamin Litalien

Ben has invested over twenty-five years in the franchise community, with a broad range of key management and franchise-building experience. He has developed and expanded four franchise concepts including two in foodservice, an automotive concept and a web-based franchise. Ben worked for ExxonMobi...

XCPD-598 Fundamentals of the Franchise Model at School of Continuing Studies

From  $2,750

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