Wine Sales Management

School of Business and Economics at Sonoma State University

School of Business and Economics at Sonoma State University

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About the course

This 8-week online course provides an advanced education of sales and management training for suppliers and distributors in the wine and alcohol beverage industry. Building on students’ previous coursework in the Wine Business Management or the Wine Sales Management programs this course is designed for employees and owners seeking to refine their sales management skills and deepen their knowledge around identifying markets, applying marketing materials to real world markets and developing multi-level pricing proposals for all sales channels.

Topics & Methods covered:

  • Product attributes that matter to clients
  • Wine Distribution Costs
  • Understanding of client business profiles and channels
  • Understanding analytics and client tendencies
  • Prospecting and networking for gaining new clients
  • Analytics & Managing data
  • Pricing Strategies
  • Imports/Exports
  • Joint Business Plan
  • Tactical Business Plan & Review

Wine Sales Management at School of Business and Economics at Sonoma State University

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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