Wine Sales Management

School of Business and Economics at Sonoma State University

School of Business and Economics at Sonoma State University

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About the course

This 8-week online course provides sales and management training for suppliers and distributors in the wine and alcohol beverage industry. Through exploration of route-to-market strategies for alcoholic beverages, students gain client-facing sales and territory management skills. Building on this knowledge, students complete weekly series of pre-recorded micro-lectures and submit activities or quizzes with video coaching and feedback from the instructor.

Learning Objectives

Upon successful completion of the course students will be able to:

  • Understand client/buyer decision profiles.
  • Identify business opportunities in all sales channels.
  • Understand buyer/client marketing and merchandising concepts.
  • Tailor product sales concepts for clients/buyers.
  • Employ networking strategies to close more sales to buyer/clients.
  • Compose and communicate various cost calculations.
  • Identify logistical inefficiencies and develop improved solutions.
  • Demonstrate effective work project management strategies.

Experts

Kevin Shea

ACADEMIC INTERESTS: Developing knowledge and skills for winery and distributor sales divisions within the three-tier system. The industry does an excellent job of developing product knowledge. My focus is on using the product knowledge, analytics, motivational profiles to increase sales results....

Wine Sales Management at School of Business and Economics at Sonoma State University

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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