Comprehensive course analysis
Who should attend
- Senior and general management executives, especially those whose responsibilities reach across internal and external organizational boundaries
- Leaders charged with client development, growing the business and executing innovative initiatives
- Senior Federal Government managers seeking new perspectives to improve their abilities to influence in large, complex organizations
About the course
Unleashing the power of influence
The new rules of power and influence rely less on traditional command-and-control models and more on knowing the essential insights, frameworks, and tools needed to leverage your influence and drive outcomes. This program uniquely combines cutting-edge science with compelling interactive learning to equip you with the techniques and frameworks you need to work with and through others to drive organizational success.
Guided by our expert faculty in simulations, experiential activities and case studies, you’ll explore new and critical concepts such as social capital, networking, crowdsourcing, big data, data visualization, disruptive innovation, viral marketing, the science of persuasion, visual communication, reputation management, and more. You’ll also learn about recent discoveries in social networks that will enable you to enrich your social capital and unleash the power of influence as a leader.
- Maximize your social capital as a leader, developing your face-to-face and virtual networks
- Build your network efficiently, segmenting your targets and tailoring tactics
- Lead change virally, inducing desirable social “epidemics” in your organization
- Democratize and open up innovation
- Tap into the wisdom of big data for decision making
- Make your case visually and persuasively using new, powerful and simple visual tools
- Manage collaboration to turn complexity into ingenuity
Leading in Today’s Dynamic World
- Explore the cutting-edge science of leadership
- Gain relevant, practical tools to lead teams
- Expand leadership networks and enhance social capital
Leadership That Promotes Action
- Learn to assimilate diverse pieces of incomplete information
- Convince others of the merits of your ideas using the latest insights from neuroscience and visual design
- Create a better network that heightens access to valuable insights and resources
- Build the necessary and critical skill set to compel buy-in and commitment from others
- Collaborative decision making
Propel Results With Relevant Leadership
- Assemble diverse resources and perspectives to drive novel solutions
- Use tipping points to maximize the adoption of your ideas and products by your colleagues and clients
- Tap crowds and virality to generate more informed hypotheses, quicken the pace of innovation and produce ingenious solutions
Brian Uzzi is the Richard L. Thomas Professor of Leadership at the Kellogg School of Management, Northwestern University. He also co-directs the Northwestern Institute on Complex Systems (NICO), and holds professorships in Sociology and at the McCormick School of Engineering. He has been on or ...
Steven Franconeri is leading scientist, teacher, and speaker on visual thinking, visual communication, and the psychology of data visualization. He is a Professor of Psychology in the Weinberg College of Arts & Sciences at Northwestern, Director of the Northwestern Cognitive Science Program, ...
Loran Nordgren is an Associate Professor of Management and Organizations at the Kellogg School of Management. His research considers the basic psychological processes that guide how we think and act. The overarching goal of his work is to advance psychological theory and to use theory-driven insi...
Adam Pah is a Clinical Assistant Professor at the Kellogg School of Management and Organizations at Northwestern University. He received his BS from Arizona State University, PhD from Northwestern University, and has worked industrially as a Data Scientist. He is a Co-Principal Investigator of t...
Ned Smith is an Associate Professor of Management and Organizations at the Kellogg School of Management, Associate Professor (by courtesy) of Sociology, core faculty member of the Northwestern Institute for Complexity (NICO), and faculty associate at the Northwestern Institute for Policy Research...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.