The Strategy of Leadership

Kellogg School of Management

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  • from 3 days
  • online, in person

Kellogg School of Management

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Who should attend

  • Senior and general management executives, especially those whose responsibilities reach across internal and external organizational boundaries
  • Leaders charged with client development, growing the business and executing innovative initiatives
  • Senior Federal Government managers seeking new perspectives to improve their abilities to influence in large, complex organizations

About the course

Unleashing the power of influence

The new rules of power and influence rely less on traditional command-and-control models and more on knowing the essential insights, frameworks, and tools needed to leverage your influence and drive outcomes. This program uniquely combines cutting-edge science with compelling interactive learning to equip you with the techniques and frameworks you need to work with and through others to drive organizational success.

Guided by our expert faculty in simulations, experiential activities and case studies, you’ll explore new and critical concepts such as social capital, networking, crowdsourcing, big data, data visualization, disruptive innovation, viral marketing, the science of persuasion, visual communication, reputation management, and more. You’ll also learn about recent discoveries in social networks that will enable you to enrich your social capital and unleash the power of influence as a leader.

Key Benefits

  • Maximize your social capital as a leader, developing your face-to-face and virtual networks
  • Build your network efficiently, segmenting your targets and tailoring tactics
  • Lead change virally, inducing desirable social “epidemics” in your organization
  • Democratize and open up innovation
  • Tap into the wisdom of big data for decision making
  • Make your case visually and persuasively using new, powerful and simple visual tools
  • Manage collaboration to turn complexity into ingenuity

Program Content

Leading in Today’s Dynamic World

  • Explore the cutting-edge science of leadership
  • Gain relevant, practical tools to lead teams
  • Expand leadership networks and enhance social capital

Leadership That Promotes Action

  • Learn to assimilate diverse pieces of incomplete information
  • Convince others of the merits of your ideas using the latest insights from neuroscience and visual design
  • Create a better network that heightens access to valuable insights and resources
  • Build the necessary and critical skill set to compel buy-in and commitment from others
  • Collaborative decision making

Propel Results With Relevant Leadership

  • Assemble diverse resources and perspectives to drive novel solutions
  • Use tipping points to maximize the adoption of your ideas and products by your colleagues and clients
  • Tap crowds and virality to generate more informed hypotheses, quicken the pace of innovation and produce ingenious solutions

Experts

Brian Uzzi

Brian Uzzi is a globally recognized scientist, teacher, consultant and speaker on leadership, social networks, and big data. He is the Richard L. Thomas Professor of Leadership and Organizational Change at the Kellogg School of Management, and professor of sociology and professor of engineering a...

Steven Franconeri

Steven Franconeri is leading scientist, teacher, and speaker on visual thinking, visual communication, and the psychology of data visualization. He is a Professor of Psychology in the Weinberg College of Arts & Sciences at Northwestern, Director of the Northwestern Cognitive Science Program, ...

Loran Nordgren

Loran Nordgren is an Associate Professor of Management and Organizations at the Kellogg School of Management. His research considers the basic psychological processes that guide how we think and act. The overarching goal of his work is to advance psychological theory and to use theory-driven insi...

Adam Robert Pah

Adam Pah is a Clinical Assistant Professor at the Kellogg School of Management and Organizations at Northwestern University. He also serves as the Associate Director of and an Assistant Research Professor at NICO, the Northwestern Institute on Complex Systems. He received his BS from Arizona Stat...

Edward Smith

Ned Smith is an Associate Professor of Management and Organizations at the Kellogg School of Management, Northwestern University, Associate Professor (by courtesy) of Sociology at Northwestern University, and faculty affiliate of the Northwestern Institute for Complexity (NICO). Prior to joining ...

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The Strategy of Leadership at Kellogg School of Management

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