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Available dates

Nov 2—6, 2020
5 days
California, United States
USD 6950
USD 1390 per day

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About the course

This highly-engaging seminar will focus on the new venture development process and the role of the entrepreneur in spotting opportunity - where creativity, innovation, and imagination can then deliver great new products and services to existing markets, or launch brand new global markets and industries.

It will provide a comprehensive review of how entrepreneurship opens up new ideas to address gaps in existing markets and industries – and the “8 Facets of New Ventures” that must be addressed in producing a professional business plan, whether for an independent or intra-corporate entrepreneur.

The Oxford seminar will review several high profile ‘classic’ entrepreneurial case examples – such as Apple, Cisco, Uber, VMware, and Tesla – to recent client-consulting ventures in food service, apparel, hi-tech, and telecomm IoT, reviewing and analyzing common themes and pathways to venture funding sources.

Seminar Objective

Specifically you will learn to:

  • Create a product- service feasibility for either the lowest cost or most differentiated position
  • Research the size (breadth and depth) and valuing the target market for a product- service
  • Develop a detailed competitive matrix across multiple product-service features and pricing
  • Build a professional product-service specific Business Model
  • Structure a specific sales strategy for getting the product - service into the target market
  • Manage all resources, timelines, and key benchmarks in the new venture launch process
  • Build comprehensive financial models of cash flows, capitalization sheet, and firm valuation
  • Produce a high-quality, professional Business Plan and accompanying slide deck

Seminar Outline

  • Formal Ideation and Creativity Processes that yield tangible results
  • Problem-Solving in existing Product-Service Markets with Feasibility Analysis and Risk Mitigation
  • Stages of Product-Service Development and Market Adoption
  • Pricing Variations and determining the Demand Curve for the Proposed Innovation
  • Sensitivity Analysis and “what if?” Scenario Simulations of Pricing, Costs, Demand, Profit
  • Formulating a detailed Sales Strategy with Multiple Market-Penetration Tactics
  • Infrastructure, Regulatory-Compliance, Rent vs. Own, Lease vs. Buy, IP Protection
  • Sources + Uses of Funds, 12-month Pro-formas, Time to Revenue, Time to Breakeven, Growth and Profitability with 3-5 Year Potential Performance
  • Cap-Sheets, Debt vs. Equity Funding Alternatives, Valuation Techniques, ROI-Assessment Metrics

Who should attend

  • Individual entrepreneurs who would like to plan / prepare to launch their own new venture
  • Corporate product-service development professionals who want to bring a greater degree of entrepreneurial perspective to the design-ideation process for new product-service initiatives
  • Individual investors who want to expand their understanding of the key facets that determine "best" new venture opportunities and funding types (debt vs. equity)
  • R+D/Product Development Teams looking to infuse an entrepreneurial creative-innovative mindset
  • Business Development Directors looking to proactively be the drivers and initiators of new product-service opportunities within the larger corporation
  • Financial professionals who want to expand their assessment metrics for valuing new ventures

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