Leading and Sustaining a Culture of Innovation

The world of business has been disrupted in fundamental ways by the COVID-19 pandemic. But disruption also creates a historic opportunity for innovation, allowing you to transform your business and capitalize on opportunities in the post–COVID-19 world. Winning business leaders know that the key to value creation and sustained growth lies in innovation.

Leaders can create new value for their customers, consumers or constituents by launching new products and services, entering new markets, creating new business models and even new businesses, or rethinking key processes. There has never been a better time to innovate than this time of crisis.

This intensive program takes you through all the essential elements of creating, leading and sustaining a culture of innovation. Our expert faculty and industry-practitioner experts will guide you through an exploration of how to instill an innovation mindset within your organization, how to identify resources and commercialize innovation opportunities, how to foster innovative behaviors and values, how to build innovation capabilities and how to create an agile and innovative organization. Every participant will be coached on how to develop an innovation strategy for their own organization and an Innovation Culture Blueprint. Some participants will also present their strategy and blueprint to their peers.

Key Benefits

• Learn how business leaders are responding to the COVID-19 pandemic
• Create your personal innovation leadership plan
• Learn to lead the creation of an innovative culture within your organization and empower your employees to sustain it
• Become skilled at identifying, prioritizing, resourcing and commercializing innovation opportunities
• Create the behaviors and incentives that foster innovation in your organization
• Acquire tools and techniques for effectively leading and motivating innovators

Program Content

Understanding Innovation Best Practices

• Seek the balance between strategy, process and culture
• Apply them to your own organization

Creating an Innovative Culture

• Identify key examples of leadership styles that foster innovation
• Secure management commitment to create an innovative culture
• Know when, how and why to reward risk and failure as well as success

Discovering the Leader Within

• Become a "Peopleship" leader
• Define your current values framework and leadership approach
• Develop your leadership profile and uncover your hidden challenges
• Create your own personal leadership-vision statement

Activating Values-based Leadership

• Discover the values and norms of effective organizations
• Learn to rejuvenate your workplace

Leading the Growth Process

• Identify innovation and growth opportunities
• Grow entrepreneurship inside the organization
• Lead disruptive innovation

Leveraging Intellectual Capital and Technology

• Make informed investments in technology innovation
• Understand and manage your intellectual-asset portfolio

Implementing Innovation

• Build and manage strategic alliances for innovation
• Create an agile organization to accelerate decisions

Explore a Commercialization Process

• Learn to manage risk and uncertainty in commercializing innovation
• Understand the need for different metrics, processes and skills along the innovation journey
• Define a complete standard operating procedure for innovation