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The University of Auckland Business School

Strategic Planning

Next dates

Nov 18—19
2 days
Auckland, New Zealand
NZD 2095 ≈USD 1369
NZD 1047 per day


Differentiate your organisation and build a sustained competitive advantage through effective strategic planning.

Generally strategic planning assumes the future will be more or less like the present. However, in today’s world of accelerated change – we need to challenge this industry convention.

When we plan, we should examine the prospect of a radically different future which capitalises on new technologies and the macro changes in the environment.

This course is based around key issues and adoption of a systematic waterfall approach. It covers the following critical elements:

  • Senior executive team responsibility
  • Strategic planning team composition
  • Critical analytical requirements
  • The requirement for differentiation
  • The identification of core competencies
  • Measurement of strategic plan success

Topics covered

This course is centred on a series of workshops which require participants to explore the theoretical outlines and turn the theory into a practical business plan. The focus will be on differentiation and strategic advantage underpinned by a culture of winning.

  • Mission, vision, values and a critical goal
  • Strategy analysis tools
  • Strategy alignment
  • Strategy development
  • Strategic challenges
  • Strategic goals
  • Strategy deployment
  • Strategy measurement


You will:

  • Develop the ability to use the tools to build a strategic plan
  • Gain confidence in developing breakthrough strategic initiatives
  • Have the ability to seriously influence and motivate people around strategy

Your organisation will:

  • Develop an integrated and aligned approach to strategic planning
  • Have the ability to clearly define the responsibility for strategy
  • Have the potential to win in the market place
  • Secure the engagement of your people

Who should attend

  • CEOs
  • General managers
  • Divisional managers


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