Strategic Planning and Management in Retailing

Strategic planning in retailing in a global retail marketplace The global retail industry is continuing to evolve and become increasingly competitive. With technology, change in consumer behavior, globalization, and consolidation, a data-driven retail strategy is more important than ever. Retail leaders must focus on strategic management in retail and be data-driven to survive and thrive in the industry.

Strategic Planning and Management in Retailing helps you develop the effective strategies needed to lead a high-performing retail business.

Learn Essential Skills

• Plan for strategic growth using productivity analysis and financial modeling, including a proprietary model for building a competitive advantage in retailing
• Analyze and interpret consumer, competitive, and market research—and implement changes based on the data
• Develop and implement enhanced merchandising management and assortment strategies

What You Will Learn

Discover the best methods to win in the highly competitive retail sector.

Topics include:

Core concepts and determinants of high-performance retailing

• Eight Ways to Win in Retailing: a proprietary model for building a competitive advantage in retailing

Retail financial and productivity strategy and measures of high-performance retailing

• How to apply multiple strategic and financial models to your business
• Merchandise planning and analysis
• Frameworks for integrating your business

Strategic market planning, research, and implementation

• Evaluation and discussion of relevant retail case studies developed by the program faculty