Stanford Ignite – Full-Time

Acquire the business fundamentals and the hands-on experience needed to turn your ideas into ventures in a four-week, full-time program.

Live Online Program

Stanford Ignite – Full-Time is an intensive, four-week live online program that’s academically rigorous, hands-on, and collaborative. Designed for working professionals and graduate students, it teaches you how to evaluate, develop, and commercialize business ideas.

While entirely virtual, the Stanford Ignite experience is optimized for interaction and impact. Engage directly with Stanford GSB faculty during real-time lectures and Q&A sessions focused on the fundamentals of business. Immediately apply new learnings by working on a team venture project with fellow innovators. And receive ongoing small-group feedback from the faculty director, entrepreneurial mentors, and communication coaches. We’ve even created virtual social events to foster deeper connections and facilitate networking. Stanford Ignite – Full-Time is the ultimate in learning by doing. The four-week, full-time program culminates with a live online presentation and feedback session with venture capitalists, angel investors, industry experts, and experienced entrepreneurs.

Key Benefits

Stanford Ignite – Full Time is a certificate program that provides the business fundamentals to succeed at any entrepreneurial ventures.

• Learn fundamental business concepts from core business frameworks to tactical skills.
• Evaluate and analyze cases with updates to reflect the new realities of COVID-19.
• Reinforce and apply lessons learned by working on a team to develop a new product or service.
• Improve communication, elevator pitch, and presentation skills in a daylong communications bootcamp.
• Present your idea and get robust feedback from venture capitalists, angel investors, industry experts, and experienced entrepreneurs.

Curriculum

Learn from Stanford GSB faculty what it takes to formulate, develop, and commercialize new ideas.

Leveraging Stanford’s deep connection to Silicon Valley, Stanford Ignite – Full-Time exposes participants to leading-edge research and frameworks in areas that span all business operations.

Program Highlights

• Business Models: Gain an introduction to the process of business model development through a case-study analysis from a variety of industries
• Marketing: Find out how market research enables participants to better understand customer needs, hone in on unmet client expectations and validate hypotheses about the market.
• Product-Market Fit: Explore how consumers evaluate fit between company offerings and their needs, both functional and symbolic.
• Accounting and Financial Statements: Dive deep into the elements of the financial reporting environment and the role of the primary financial statements to identify key relations among them.
• Pricing: Learn more about the unifying framework for value-based pricing, which focuses on understanding the economic value created by a company’s product or service to its target markets.