Mastering Sales & Marketing in the age of New Social Media

INTRODUCTION

This seminar will provide delegates with the practical knowledge needed to successfully plan, implement, manage, and measure social media sales and marketing efforts. Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, micro blogging, wikis, podcasts, pictures, and YouTube videos. Approximately 100 million users access Facebook through their mobile phone and Twitter processes over 40 million tweets per day. It’s important to realize that social media marketing works best when integrated with other components of your marketing plan.

This highly-interactive training seminar has been specifically designed to provide sales and marketing professionals the tools, tactics and techniques they require to help them avoid the pitfalls and exploit the incredible marketing opportunities associated with the effective use of social media.

Delegates will walk away from this training with practical knowledge on best practices in using social media platforms to create strong on-line brand identities, improve sales effectiveness, and enable better customer loyalty and retention. Seminar highlights include:

Design a comprehensive social media sales and marketing plan Integrate social media tools with traditional marketing activities to improve customer service and increase business development opportunities Demonstrate familiarity with the range and variety of social media platforms and tools Understand how to monitor and measure the effectiveness and ROI of a social media marketing plan Monitor social media to protect brand reputation and build customer relationships Develop persuasion and communications skills to enhance sales effectiveness SEMINAR OBJECTIVES

By the end of this programme, delegates will be able to:

Implement strategies to engage customers through social media marketing Integrate social media marketing tools into existing marketing plan Determine which social media channels best fit organisational marketing objectives Explain how social media marketing differs from traditional marketing Describe best practices and rules of engagement for online sales and marketing TRAINING METHODOLOGY

This training seminar is highly-interactive and encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, and breakout sessions designed to reinforce new skills. The comprehensive course manual has been developed to be practical, easy to use and facilitate learning.

ORGANISATIONAL IMPACT

Improved public image and credibility Increased revenues through enhanced lead generation and brand awareness Competitive advantage in your marketplace Expanded market penetration of products and services Real-time customer service satisfaction Increased traffic to website Cost savings on marketing activities Early warning of potential product or service issues Improved target marketing PERSONAL IMPACT

The skills to design a comprehensive social media plan marketing plan A greater appreciation of the impact of social marketing Increased ability to measure and monitor social media marketing Improved nonverbal communication and persuasion skills The ability to combine social media and traditional marketing strategies WHO SHOULD ATTEND?

Day1 - Fundamentals of Social Media Marketing Strategies

• Course overview and learning objectives
• Are you keeping up with changing technology?
• How social media marketing differs from traditional marketing
• Benefits of using social media marketing
• The history of social media
• The 4 Ps of media marketing
• Avoiding common mistakes in social media marketing
• Case study: Best Practices of Social Media Sales and Marketing
• Social media’s impact on customer service
• Leveraging Blogs, Twitter, Facebook, YouTube, and Linkedin marketing

Day2 - Principles of Persuasion to Enhance Sales and Marketing Effectiveness

• What is the difference between Sales and Marketing?
• Marketing and selling to the four customer buying styles
• Body language skills to enhance video presentations
• Active listening skills development
• How to use questioning skills to identify customer expectations and service requirements
• Keys for designing a multi media sales presentation
• The power of online customer testimonials
• How to turn visitors into customers with conversion optimization
• Sell with emotion not logic

Day3 - Creating a Social Media Marketing Strategy

• 8 marketing trends to implement in your marketing plan
• 5 steps to building your social media marketing plan
• Using SWOT for social media market analysis
• Creating website content
• Market segmentation
• Porter’s 5 forces
• Building brand loyalty
• How to make a video go viral

Day4 - Measuring and Monitoring Social Media Campaigns

• Benefits of measuring social media effectiveness
• Monitoring your organisation’s reputation online
• Breakout session: Action Planning for Reputation Damage Control
• Define strategy, objectives, priorities, and goals
• 10 steps to measure the effects of social media
• Increase Search Engine Optimization
• Top 12 social media monitoring tools
• Case study: Best Practices for Measuring and Monitoring Social Media

Day5 - Professional Development for Continuous Improvement

• Practical exercise: Developing Your Action Plan
• Your attitude makes a difference
• Setting SMART objectives
• Practical exercise: Setting Personal Development and Business Goals
• Time management tips to improve daily productivity
• Stress management strategies for peak performance
• Seminar review and feedback